Under the influence of fast food culture, fast food has risen rapidly, such as fried chicken shops everywhere. Fried chicken used to be very popular, especially among young consumers. Because the development momentum of fried chicken is just right, many entrepreneurs will choose to open their own fried chicken shops, but it is not easy to open fried chicken shops. It is necessary to master some skills to make the business better and better.
Preparations for fried chicken shop
First of all, conduct a full market survey.
If you want to open a fried chicken shop, you should do a good job in the early stage. Operators should first investigate the market, understand the local consumer groups, spending power and competitiveness in the same industry, and then locate the fried chicken shop to determine their store location and store decoration style.
In addition, there must be enough start-up funds, which have many uses, including store rental, personnel management, equipment purchase, technical learning and so on. The allocation should be made according to the actual situation, and there should be no shortage of funds, otherwise the subsequent operation will be affected.
Second, pay attention to the choice of location.
Fried chicken shops are mostly aimed at young people and some office workers, and unlike ordinary Chinese food, consumers eat them at different time periods every day. Therefore, when choosing the site, we should consider it comprehensively, try to choose the area with large traffic and high consumption level to ensure the stable income of the store, but this should also be decided according to our actual situation, and we should not blindly choose.
Third, learn to use publicity and marketing methods.
Promotion is a way to let your own fried chicken shop quickly enter the customer's sight. Because there are so many fried chicken shops in the catering market now, consumers are the same, and customers have so many choices. If the fried chicken shop doesn't advertise, consumers may not know about it at all. There are many kinds of publicity methods now. You can combine online and offline, publish some discount activities, preferential measures and online promotion of celebrities to attract more people's attention.
Fourth, pay attention to the research and development of taste.
The fried chicken shop belongs to the catering industry, and the taste of its fried chicken is directly related to the operation of the shop. The production of fried chicken seems simple, but if you want to have a good taste of fried chicken, you must have strict requirements on its production time and materials. If these two points are not well controlled, you may not be able to meet the needs of customers and there will be no repeat customers. Therefore, when opening a fried chicken restaurant, we must control the taste of the products, constantly develop and create suitable seasonings and production methods.
Fifth, strictly control the choice of ingredients.
If you want to open a good fried chicken restaurant, you must create a good reputation, which is also an invisible publicity model. If you want to have a good reputation in a fried chicken restaurant, you should pay attention to the ingredients, because people have higher and higher requirements for food and stronger awareness of health preservation, so the health and nutrition of food are very important. Fried chicken shops need to strictly control the choice of ingredients, both main ingredients and auxiliary materials need to be clean and hygienic, in line with food safety regulations, so that more and more repeat customers will come.