Below, let's take a look at the poorly run Chinese fast food restaurant a few circles, and how we should jump out of the circle.
When business is not good, people for the cost of the more catty, can not afford to spend a little more, I am afraid to earn enough to spend, spend and earn back. Finally, usually even the lights are not very open, store air conditioning also put the temperature is not appropriate, either high or low. And when customers encounter such a store, often is not willing to stay a minute more. This enters a strange circle, that is, the more you want to save costs, the more you do not have more income.
Solution:
Encountering such a situation, Chinese fast food to do is actually very simple, is to row a boat against the current, the more the lights are turned on all the time, the air conditioning the more you have to maintain a good temperature, the activities and promotions to keep up with the strength.
Business is not good, Chinese fast food stores, how to do a good job of management operations?
In the store business is poor, the store in order to save costs, will layoffs, leaving the more capable, elite staff, but this time the manpower is not enough, the service can not keep up, customers are not satisfied, left behind because of the work of the staff is too much weight, grumbling, passion for work is not high. This enters the personnel circle, the more you want to save money, the more you can't keep people, the worse the service, the worse the business.
When there is no business, pay attention to the team quality and size of the construction, so that the number of employees can drive the atmosphere of the whole store, but also to ensure the quality of service every time. It is also easy to build a good service team so that the service is guaranteed.
This circle is the boss's circle, in the absence of business, no boss can be happy, the boss are no longer motivated, the staff is able to feel, store business activities will be affected, the store's business will deteriorate. Bosses at this time the more will fall into abnormal business tactics, such as deductions from benefits, cut purchasing costs, so that the quality of the meal is not guaranteed and so on.
This time, as the owner of the Chinese fast food restaurant, the more you should keep a good attitude, firmly believe that the business of the store will be improved, as long as they have worked hard to operate. At the same time to give encouragement to the staff, drive the team atmosphere, business will all rise.
Business is not good, Chinese fast food stores, how to do a good job of management operations?
Here are some more corrective action plans for the operation
1, segmentation of the population
Now the consumption of flat, that is to say, consumer interest in food and beverage is not as monotonous as it used to be, and people have their own favorites, and each have their own preferences. So segmentation of their own customer groups, the targeted introduction of dishes is very effective, if your store is in the school next to the launch of a nutritional package of dishes, business hours can be postponed later, for the late release of students to provide dining convenience; if it is near the construction site, you can launch a combination of affordable and nutritious packages, and so on and so forth, to grasp the market preference, is that every food and beverage store should be aware of! The problem.
2, pay attention to the richness of the dishes
Catering competition, it is the dishes on the update is not as fast as others, the guests like the old, like the dishes of others. If the Chinese fast food can be in the dishes, push the new, can maximize the guests to maintain loyalty. China has a lot of decades or hundreds of years old restaurant, in the process of development with the times, but also have been introduced new dishes, young Chinese fast food, should also like them to learn.
3, break through the circle
Based on the richness of the dishes to break through the circle of the industry, to find a larger circle body, will expand the consumer groups, to achieve the true meaning of the huge consumer groups.
4, focus on the crowd
Knowing the customer groups of their own stores are mainly which people, you can target marketing and analyze business priorities. Find out the customer's pain point, itch point, cool point to make product innovation, service innovation, experience innovation, so as to meet their spiritual needs.
5, the use of the Internet platform
You can use the Internet platform to help store online and offline **** with the development. Internet platforms, especially the now emerging online food ordering platform, have a great advantage in helping offline stores to do activities and promotion. It can both publicize the store and recruit customers for the store's offline business.
6, attract the crowd
The first two steps are like maintaining existing customers, then your store and how to expand their customer base? That will have to think about how to attract customers. Stores can do more targeted activities to attract the attention of target customers through WeChat public number, ordering platforms, etc., to complete the conversion to achieve diversion.
7, pay attention to service assurance
Chinese fast food stores need to pay attention to the use of the takeaway industry for development, but the takeaway industry, if the service is not improved, it will also be ignored by consumers, therefore, the employment of takeaway specialists, the need to pay attention to the takeaway specialists in the quality of training. Usually a little more training, you can in the quality of service, more to improve a little, in the competitive market, will also be more dominant.
8, retain the crowd
Attract customers, we need to find ways to retain the crowd, we need to work on the product, environment and service at the same time, not much to say here, because we all know what to do.