The catering industry belongs to the service industry, which is determined by its directness, intangibility and service characteristics.

The catering industry has the characteristics of directness, but it does not have the characteristics of separation of manufacturing production and circulation. Catering industry refers to the service activities of cooking, preparing and selling food to customers in a certain place, mainly for on-site consumption.

although the catering industry is also engaged in food processing, the catering products are consumed immediately without circulation. After the general industrial and agricultural products are produced, most of them have to go through multiple circulation links before they can reach consumers. If the products fail to pass the quality inspection before leaving the factory, they can be reworked, and the products that are considered unsatisfactory in the store can be ignored, while the catering products are different.

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Matters needing attention in catering industry

1. Correctly positioning the market

There are many factors that affect the success or failure of a catering business, but the most critical factor is the positioning of the market. The market positioning of catering must be based on the geographical location, business environment and consumer groups of the catering place, and on the basis of extensive market investigation and analysis.

2. Form your own characteristics

Only when catering has its own characteristics can it be competitive in the buyer's market and survive and develop. This characteristic should not only include the characteristics of catering products, services, products and service combinations, but also include the characteristics of dining environment and atmosphere. Today, with all kinds of catering places, there is no brand and characteristics of its own catering. It is bound to be eliminated in the competition

3. Pay attention to word-of-mouth effect

Due to the cost, small and medium-sized restaurants with not too abundant capital generally do not advertise on TV or large newspapers and periodicals, while large restaurants sometimes advertise partially. We admit that advertising has a certain role, but it is impossible to rely solely on the role of advertising.