There are two supermarket chain brands in Japan, namely Ito Yokado and AEON.

Ito Yokado is one of the largest supermarket chains in Japan. The brand was founded in 1921 and is headquartered in Tokyo. Ito Yokado has a wide range of business, including supermarkets, department stores and convenience stores. Their supermarket is famous for offering a wide selection of goods and competitive prices. Customers can find all kinds of products needed in daily life in Ito Yokado, such as food, household items, fashion clothes and so on.

AEON is a well-known supermarket chain brand in Japan and one of the largest retail groups in Asia. AEON was founded in 1926 and is headquartered in Tokyo. The main business of this brand includes supermarkets, department stores and shopping centers. AEON supermarket is famous for its wide range of goods and high-quality products. They provide products ranging from food and daily necessities to fashionable clothes. AEON is committed to providing a comfortable and convenient shopping environment, and the store is usually equipped with facilities such as restaurants, children's play areas and household items display areas.

Reasons for opening many supermarket chains

Japan is a densely populated country, and people have a strong demand for commodities and food needed in daily life. Chain supermarkets have developed rapidly in Japan because they can provide convenient, reasonable and diversified commodity choices to meet the needs of consumers. The competition in Japan's retail market is fierce. In order to attract customers and maintain competitiveness, supermarket enterprises have to improve their products and services and innovate constantly. This fierce competition has promoted the growth and diversification of supermarket chains.

The density of cities in Japan is high, and people usually live in or near cities, so they need convenient shopping places. Chain supermarkets usually have branches all over the city, which is convenient for customers to buy daily products. Japanese consumers have higher requirements for food safety and quality. Chain supermarkets can establish a clear supply chain and product control system, provide food that meets the standards, and provide information about the source and safety of products. This trust makes chain supermarkets the first choice for consumers.