I believe in fate, but I don't accept it. Due to the limitation of family environment and education level, I have been eager to change myself. Driven by this will, I keep looking. Six years ago, I wandered around Tianya Pioneer Edition and came across a post that affected my life. After it was opened, it got out of hand. It has been used intermittently for nearly two months, and it is the first time for me to read it. I have limited skills and can't absorb well. I often look at it repeatedly, and the dry goods are full, which is highly instructive and very landing.

How to choose a good project if you want to start a business? This post shares three circles to measure the project. It can make you feel less frustrated and invest less money. Before getting down to business, briefly introduce the author who wrote this post.

Who's Brother Chao?

The author's name in Tianya is whim, and netizens call him Brother Chao, or Master Chao Shuai or something like that. Who's Brother Chao? Up to now, it is still a mystery. According to netizens' speculation, he may be from Hubei, because the post mentioned the Baishazhou Bridge, but it was only speculation and not confirmed.

Brother Chao chooses three laps.

First, it has a wide audience and repeated consumption in the short term.

Let's start with a wide audience. Take the medicine we often take as an example. If you had to choose between cold medicine and heart medicine, which one would you choose? It goes without saying that there must be more people with colds than people with heart diseases, and the sales of natural cold medicines will be even greater.

Let's talk about repeated consumption. Take stationery as an example, selling chalk and blackboards. Do you sell more blackboards or chalk? It takes many years to sell a blackboard, but it takes a lot of chalk to buy one. The essence of choosing reusable projects is that entrepreneurs can easily quit the specific implementation after the business enters a stable period, and only need to do appropriate supervision work, but the profits will not decrease with the change of entrepreneurs' identity.

Second, find a home and do wholesale.

Some people will say, what should I do if I am not making a product that I consume repeatedly? If someone is willing to sell your products and become your distributor, it will be different. As long as there are enough dealers to purchase goods from you, not only can your quantity increase, but you can also purchase goods repeatedly. Would you say that I have just started? Where did you get the dealer? Even so, you should have this thinking and try to get more people who can sell goods to sell your products.

Third, the business structure is as simple as possible, easy to copy quickly and with low cost.

Two people who want to start a business through catering, one went to the chef school to learn cooking. After graduating from school, I went to a restaurant to cook for two years, and then I opened my own shop. The other found a cake master to learn how to make cakes, and then opened a shop to sell sesame cakes. Guess who is reading, and who has achieved more in the end? Please stop and think before you continue reading.

The restaurant owner is busy every day because of his good cooking and delicious dishes. Will you feel wow when you see this? It seems that it is good to open a restaurant. Then let's look at the second place. After resigning, he opened a biscuit shop. In the process of development, he only did two things. The first thing is to rent suitable shops everywhere. The second is to find apprentices to teach them how to make cakes, and then let them go to various stores to sell cakes, provide equipment and raw materials, and share the profits. Does the second business model see the shadow of McDonald's and KFC?

Brother Chao's entrepreneurial view

I would rather choose a project that spends little energy to get a small stable profit than a project that spends all its energy to get a bigger profit.

Because after a project is stable, if you can't come out and let the business automatically cycle to produce benefits, how can entrepreneurs achieve the goal of making money easily? Not to mention the ultimate goal of financial freedom.

Interaction with You Ya

Say three circles, and then talk about interaction with friends. When Superbrother first started posting in Tianya, You Ya just looked at it. With the deepening of the post, I gradually found that the content shared was very grounded and the dry goods were full. So there are many friends who do business and start businesses, asking questions to Brother Chao. As long as you describe these questions clearly, you will reply. Even in the face of a few doubts, we will respond peacefully and not tear with each other. In the process of updating and interacting, strongmen such as squad leader, vice squad leader and Antarctic orangutan stand out in their posts. When Brother Chao is away, they will answer some targeted questions that they can understand. In such an atmosphere, people feel more like a big family than just a business post. Every time I finish reading it, it's like going home

Understanding of money

In the interaction with friends, one directly borrowed 654.38+ 10,000 yuan from Brother Chao in the post. In my opinion, borrowing or not borrowing is a difficult problem. If you borrow it, other friends will follow suit. If you don't borrow it, how can you reply? Brother Chao has brought his wisdom to the extreme on this issue. First of all, I talked about some of my own experiences, and then I talked about three principles of my treatment of wealth.

First, help patients in crisis, not their life and career in crisis.

Second, if you help public welfare, you should try to make the funds you help play the maximum role.

Third, really help each other without asking for anything in return.

Brother Chao mentioned at the end of the post that to realize the ultimate freedom of wealth, his personal view is through stocks. He also explained why it is stocks and how to choose stocks. Because he has no experience in this field, I won't go into details here. Through the study in this post, I have a systematic thinking, and things are not so single. Moreover, Super Brother not only teaches us how to start a business, but also involves enterprise management and life, and is full of wisdom.

Someone will ask me, have you practiced? I've done it, but it's not thorough enough, so it's still like this. After reading the post, I resigned and went to Fujian to sell tea. I stayed in a strange place for a day, and then I chickened out. Then I paid attention to condiments and worked for half a year. I found that there is still a big gap with what I thought. Going around, I came to children's training and chose this industry because I like to communicate with children. But that heart is not dead. If there is a good chance, it will be eager to try.

label

This post has now reached 5 million hits, and as long as Tianya is still there, the hits will continue to rise. After writing, Brother Chao's suicide note showed everyone's anger.

Drifting fish often feel the same way. When the tide comes, they will forget each other. In Tianya, this is the last sentence of Brother Chao. After leaving this poem, it drifted away and never appeared again. Six years later, I still miss Brother Chao. I am a fashion fan, and I speak for Brother Fashion. Finally, share his post at the end of the article. Friends who want to start a business can have a look. This is a valuable column, and it is free.

Teach you by hand: how to go from nothing to financial freedom