It's all about stoning your own feet. "Nowadays, many businesses want to be creative in their advertising, and they think it's not good to be too straightforward, and there are legal risks, so they intentionally design some ambiguous advertising copy to allow consumers to figure it out and mislead them, while they can avoid responsibility. This seems to be a smart method is not smart, often smart, but smart. The wisdom of the legislation, the regulator's action can effectively deal with this kind of small smart.

Recently, a 7-Eleven convenience store in Maoming, Guangdong Province, sold a "convenience store bartending" product, which was allegedly advertised in an ad copy. According to the poster released by the netizen, the product's promotional poster printed on the "she is not drunk, no chance" slogan, the netizen questioned, the advertising copy is meant to refer to the more vulgar. imagefile June 8 evening, Guangdong 7-Eleven relevant staff replied to the reporter, said that, after verification, the poster is the Maoming area, the poster is a very small number of stores did not report to the police, but also to the police. A very few stores did not report to the company's headquarters for review and approval in the case of their own production and posting, a violation of the company's internal advertising management rules and regulations.

Guangdong 7-Eleven has ordered the stores concerned to immediately remove the posters on June 7, and deal with the relevant employees in accordance with the company's internal management regulations. Some netizens pointed out that when lemon tea is mixed with alcohol, it becomes an alcoholic beverage and it is easy to get drunk after drinking too much. What happens when a woman who is not capable of drinking gets drunk.711 store's advertisement was a marketing gimmick along the lines of "If she's not drunk, she doesn't stand a chance". There was a lot of buzz on social media, with some netizens questioning, "Lost Lemon Tea?" The pursuit of a good relationship is human nature, but should be based on the willingness of both parties.

This as a selling point for advertising, not to mention the goods can not be sold, but also hurt the credibility of the company. Guangdong 7-Eleven said, "We sincerely apologize for the public discomfort caused by the aforementioned incident! In the future, our company will learn a lesson, strengthen the staff standardized management, to prevent the occurrence of similar situations."