KFC is a U.S. chain restaurant brand, after entering the Chinese market, set up the China KFC head office, responsible for the operation and management of the domestic market and promotion and publicity. From 1991 onwards, the use of chain management to expand the market, and now has a lot of chain stores across the country, the influence and popularity is also witnessed. As a U.S. multinational chain of restaurants, in the entire world of fast food fried chicken chain is also among the top. KFC official website

The brand founder is Colonel Harlan Sanders, founded in 1939 has been eighty years, the company is headquartered in Louisville, Kentucky. The main business project is fried chicken and other fast food, it appeared to provide people with convenient dining services, but also changed people's dining habits and life concepts, and according to the development of the times and the pursuit of life changes, and constantly created to improve, to keep pace with the times, especially the management of the system system has been continuously improved.

KFC is now part of the Yum Brands Group, in order to be able to get the long-term development, but also developed a brand development strategy, and the PepsiCo alliance, growing strength, but also enhance the brand value and market position. This resource **** enjoy and strong alliance can play a better experience, but also to create more value and revenue, fixed annual sales of PepsiCo's carbonated beverages, the turnover is increasing, but also successfully stood firm in the market, and achieved a large scale and marketing network.

In recent years the company began to change the development strategy, the restaurant category into high-priced restaurants and affordable restaurants, thus expanding the coverage of the consumer base, which is the key to its ability to grow rapidly in the market. It has invested a lot of money in both product research and development, as well as brand marketing and promotion, and has also utilized a new business development model to achieve further success, especially in the Chinese market, where sales have been increasing year after year.

KFC KFC to join the advantages

Team advantage: KFC KFC KFC is a very good development of the project, to join the low cost of KFC KFC KFC, it is particularly popular brand, attracted the attention of countless entrepreneurs, its headquarters has not to be underestimated the strength of the country's entrepreneurs can be provided with the fundamental help, KFC KFC KFC on the franchisee and the whole guidance and help, can make you stress-free! Help, you can let you no pressure in the market to stand firm, it is not let you disappoint the project, you can grasp this opportunity, after all, this good project is really not much.

Product advantage: the market can choose a lot of projects, KFC KFC can occupy its place in the competition, because its products are very tasty, and strong technical strength, dozens of square meters will be able to open the store, so that the franchisee will not feel too much economic pressure. At the same time also in the future development prospects on the market is also very good, can let the franchisee easily open store.

Price advantage: KFC KFC market above belongs to the popular food, it is a low cost of joining, more and more people want to go to join the store! KFC KFC products are healthy and nutritious, affordable, and it is a good popularity in the market at the moment the brand can be harvested for the franchisee. At the same time it after years of market operation, every store business will be easy to do.

Operational advantages: KFC KFC market scale gradually expanding, is a promising business opportunity, it is less expensive, the development of good, gained the favor of the franchisee, and the number of KFC KFC stores more and more, each store has its own purchase channels, the headquarters of the headquarters can be for these franchisees to solve the problem of more cost, all the way in the company's support, so that the franchisee can easily stabilize the market. So this brand is still more conducive to their own business, KFC KFC can make business easier.

KFC KFC to join the process

1, cooperation and consultation

Franchisees to online customer service consulting cooperation matters, to obtain information about KFC KFC to join.

2, field survey

To the headquarters to visit the understanding, project introduction, training base visits, consulting and question and answer.

3, qualification assessment

Apply to fill out the "application form to join", the headquarters according to the applicant to submit the relevant information to join the qualification assessment.

4, sign the contract

After joining the qualification audit, the two sides formally signed a franchise contract.

5, site construction

Based on the site provided by the KFC KFC franchisee to determine the feasibility of the project site.

6, store decoration

Design Department to provide decoration programs and be guided.

7, personnel training

According to the opening plan, in advance of the selection of personnel to the headquarters of the directly managed stores to receive the full store practice training.

8, opening preparations

① Determine the opening time. ② Determine to open concessions and publicity campaign in advance. ③ Determine the content of the opening activities and the process of opening activities. ④ trial operation to see how the operation, if there are shortcomings are dealt with in a timely manner.

9, opening

Headquarters continued to focus on the KFC KFC franchisee's business situation, and give business guidance and help.