Double eleven activities planning program and copywriting Daquan
"Double eleven" refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. And large e-commerce sites will generally use this day to carry out some large-scale discount activities, then want to understand the double eleven what activities program? Here is what I bring to you about the double eleven activity planning program and copywriting book_2020 double eleven activity program, I hope you like it.
Double eleven activity program a
First, the preamble
1, single gifts
Holiday gift! Such hype is very much in line with public opinion, especially in this once-in-a-century Shenlang Festival it, is not the lucky Shenlang, would like to send themselves a special gift to commemorate or pay tribute to this very special moment. Send yourself a gift, of course, but also to have friends to send their own gift of stimulation, bachelor's day is a lonely holiday, friends take this opportunity to send a gift, is not it will make people feel a little warmth?
2, 11 yuan to buy
11 yuan to buy? This is the Jingdong Mall recently hot to engage in na. It is not very creative? Of course, you want to do a good stick promotions, first of all, to calculate the cost, to do more sales, but also to take this opportunity to play a good reputation for the future business to do pads! 11 yuan, really is not very expensive, everyone will be willing to spend a lot of money on such days, to buy a long-awaited East, so your product also has to have the advantages of attracting people and affordable Oh!
3, price cuts
Price cuts, is always the theme of the holiday promotion! Price reduction, to skillfully reduce the price, to let consumers feel really affordable, you have sales, in order to earn a fortune Oh! If the price reduction is not appropriate, it is easy to give consumers a negative impact, which is related to your future business can not be the key to success!
4, send the mascot of the festival, blessing the bachelor to get off early
Every bachelor is not want to go down on this bachelor right! So the mascot will be flattered Oh, of course? The store has a gift? The mascot, send personalized Hanukkah mascot, which can attract a large number of consumers into the store, into the more people, the business is naturally thriving. Of course, you can also consumer shopping full of how many dollars when sending what level of the Hanukkah mascot.
Second, the background of the event
On the eve of the event, merchants can participate in the Amoy gold, bargaining, and other activities to increase its brand exposure, improve brand awareness, so as to pave the way for sales in the event.? That is to say, November 11 every year, due to the special date, so it is also known as the Hanukkah. Taobao Mall uses this day to carry out some large-scale discount promotions in order to increase the degree of sales.Around November 11, 2020, on Taobao, many merchants launched 50% discount promotions, many people's collective mad rush, as well as the participation of a number of well-known brands. The single day turnover amounted to hundreds of millions of dollars.
Third, the activity time and activity goods
Activity time: November 7 to November 13 activities:
1, Amoy gold coin: pick 10 products (Gujia support) on the Amoy gold coin activities on the spot-computing: pick 3 products (Gujia support) on the spot-computing activities.
Gujia goods A, the original price of ___, amoy gold price ___ + 100 amoy gold, the number of 500 copies, the discount of 5-70% off, with some small gifts and so on, such as gift cups, environmental protection bags, mouse pads.
2, activity time: 20__.11.11 a.m. 1 to 24 o'clock.
Propaganda language: 50% off the whole site is also free shipping Oh!
Fourth, the purpose of the activity
As ? The event is limited to the display space of the main venue sub-field, our flagship store opened just over 1 month, can not get Taobao Mall display space support. But we can take advantage of this high flow of high turnover, the store launched the corresponding activities in this crazy online shopping to get a piece of the pie.
Fifth, the store activities
1, positive feedback to send consumer coupons
2, the collection to get the red packets or Amoy gold
3, attention to the good gifts
Six, the rules of the event
(1) consumer coupons are limited to the purchase of the original price of goods.
(2) Spotlight goods do not participate in the activities.
VII, activity promotion
1, through-train diversion
2, store activity notices
3, baby description notices
4, gang community publicity
5, Want signature activity preview
6, Amoy alliance
VIII, activities to follow up (teamwork)
Artwork : Do a good job of refund processing time, order information modification, delivery courier and time and other statements placed on the home page and product details page, design to ? as the theme of the home page, as well as campaign advertising images.
Customer service: pre-sales _ name + after-sales _ name + customer review _ name (responsible for order review and printing) to ensure that the computer configuration; do a good job of the activities of the content of the details of the explanation of the shortcut reply language. Modify the price of some goods.
Network: check promotional software settings. Shortcut phrases and autoresponders (prepared in advance, including promotions, as little as possible) Warehouse: shippers stocking up as well as courier companies to contact in advance to prepare! Ensure inventory is accurate and avoid stock-outs. Prepare the printer and related materials and packing materials.
Prepare the appropriate proportion of goods in advance of the packaging and separate stacking in the event, to ensure that the customer service side of the customer service, bill maker, the warehouse communication is smooth to ensure that the process of sales in the process of modifying the order information and other circumstances of the smooth resolution. Copywriting: Refine the campaign advertising slogan. Promotion: delete the matching price reduction and delete the discount set by the third-party discount software, the Internet web page about Taifeng Home Textiles to do a good job of posting back and store activity publicity.
Nine, inventory preparation
(1) to determine the activities of on-line products, all the main products to account for the overall stocking of 50% -60% of all the products in the week before the 11. 11 must be all in stock to complete the store inventory according to the actual 90% -95% to complete, if you need to give a gift of environmental protection bags, mouse pads and other gifts also need to be stocked.
(2) according to the expected scale of sales, do a good job of the double 11 promotion activities of the main sales of goods inventory in advance of stocking. Be sure to determine the emergency replenishment mechanism before the event and the corresponding supply channels, to determine the supply capacity of the supply channels, the establishment of emergency communication contacts, to ensure that in the case of insufficient inventory can be quickly done to replenish the goods or shelves in a timely manner.
(3) Check the goods barcode management system, to ensure that all shipping goods have barcodes, to facilitate out of the warehouse to check the accuracy of the allocation of the use of scanning guns to sweep the barcode way to do the verification, to improve speed and efficiency.
(4) Be sure to do an inventory of the whole warehouse or related promotional activities 2-3 days before the Double 11 event, clear inventory size, and 100% of the real inventory data entered into the ops.
X. Personnel preparation
(1) for the possible double 11 order surge and the need to recruit temporary part-time employees, do a good job in advance of the part-time employees work arrangement plan, and do the corresponding training work, do a good job of packing link, in advance of the training of the relevant packing sticker sheet details of the work in advance of the staff training work.
(2) for all employees, especially order processing related departments of the staff, do a perfect online shopkeeper system operation training and other training.
(3) to develop a good interdepartmental staff temporary scheduling, training and work contingency plan, as well as the promotion of activities during the continuation of the staff duty, vacation and other related arrangements in accordance with the flow of high and low to calculate the number of personnel in each position.
(4) materials should be for the possible flow and the number of packages to calculate.
XI, material preparation
(1) packaging materials to prepare for the sale of goods involved in the promotion of various types of bags, boxes to do a good job of inventory protection, and can be in advance of some of the specific packaging for the initial organization, then just put the goods can be. Can also be in advance of the goods directly packaged, just wait to play a good courier single directly after the posting of documents and shipments.
(2) courier face sheet, delivery note paper storage, printer debugging, printing supplies (ribbon, ink cartridge) to prepare, in order to enhance the speed of the single link, it is not recommended to use ordinary needle printers to print delivery notes during the double 11 promotional activities, but it is recommended to use a laser printer or thermal label printer to print delivery notes. For merchants who need to print the distribution summary sheet or sub-single summary sheet distribution, be sure to prepare high-speed inkjet or laser printer and its supplies.
(3) the requirements of this activity is more on the service requirements of the merchant, especially the requirements of the delivery link, the requirements of the 2 days will be all the North, Shanghai, Guangzhou, Shenzhen, Hangzhou customers priority delivery. So it is recommended to have obvious text marking or color marking on the packaging or face sheet and other ways. In order to quickly sorting.
Double Eleven Activity Program Part II
I. Activity Background
"" that is, refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. And large-scale e-commerce websites usually use this day to carry out some large-scale discount promotions in order to increase the sales degree.Around November 11, 20__, a commercial activity on the scale of China's Internet took place: on Taobao, many merchants launched a 50% discount promotional activities, 21 million people's collective mad rush, and the participation of more than 150 well-known brands. The single-day turnover was 9. 36 billion!
Second, the event time
November 11 around
Third, the event location
Ruichen physical examination center Taobao store
Fourth, the theme of the event
"" easy to grab 50% off, health is not discounted
Fifth, the content of the event
A, product promotions
1, single full of 400 or 20 off or add a special physical examination {liver function three, serum protein four, total cholesterol (TC), triglycerides (TG), high-density lipoprotein cholesterol (HDL-C), low-density lipoprotein cholesterol (LDL-C) to choose one}.
2. 30% off for a single transaction of 600 or get a special medical checkup.
3. 40% off for a single purchase of 800 or get a free specialized medical checkup.
4. 50% off for a single payment of 1000 or get a special medical checkup.
5, the whole package plus 25 yuan to send a value of 50 yuan South Coast eel calcium calcium supplement for middle-aged and elderly calcium bone powder.
B, credit positive feedback
5 stars after shooting + positive feedback return amount, according to the amount of packages such as 300 return 5 yuan, 300-399 return 10 yuan, 400-499 return 15 yuan, 500-599 return 20 yuan, 600-699 return 25 yuan, 700-799 return 30 yuan, 800-999 Above return 40 yuan, more than 1000 return 60 yuan, more than 2000 return 100 yuan!
Six, the activities of the promotion
A, internal promotion
Activity packages in the store home page in a prominent position, the whole package plus 25 yuan to send 50 yuan worth of South Coast eel calcium calcium in the middle-aged and elderly people a calcium bone powder. This page to put the event details and package links, package price must be marked out the original price and discounted price, and will be placed on the home page.
B, external promotion
___ Network Operations Department of all promoters, task allocation, in the major peripheral sites to promote the promotion of time for the promotion of the pre-promotion and late promotion.
Double eleven activity program part three
Mobile phone has become a must-have supplies, but also the competitiveness of the communications market. So how to promote their own cell phone brand? Next we look at some cell phone promotional programs and activities.
Mobile phone promotional tools directly affect the good or bad cell phone promotions, affecting people's attention to the degree of cell phone promotions, so how to choose the right cell phone promotional tools has become a cell phone promotional activities before the merchants one of the most important thing sex.
1, price reduction is the most common form of promotion, but also reflects the size of the promotional efforts of a measure, can effectively attract the attention of customers to improve consumption power. Price reductions are consumers feel the most tangible way of concessions. But we must master the frequency and magnitude of price cuts, otherwise, on the one hand, it will shorten the profit period of the product, on the other hand, the price cut is too large will make consumers feel ? Unsubstantial? The purchase of consumers will be heartbroken, come back to find? The price difference? The consumers who are holding on to their purchases are of the opinion that the price reduction is too much and will surely come down again. If the price has dropped so much, it will surely drop again. The concept of the purchase of the doubt.
2, send gifts or lottery. In the purchase of products to give away items and purchase products can participate in the lottery organized by the manufacturer to win prizes.
3, the special machine is in the part of the product price to a very low, below cost or slightly above cost price for sale, to attract customers, with the role of popularity. Specials are limited, which is the difference between specials and price cuts in these two promotional methods. There are three main roles of specials: one is to boost popularity, the second is to help clear inventory, and the third is to help dealers fulfill sales volume and sales. Specials are very low-margin sales, and sometimes even money-losing sales, so they should be used wisely, or they will cause price confusion and affect overall sales. Some dealers in order to disrupt the competitor's market, they choose to advance a number of competing brands of best-selling products, and then sell them at a special price to disrupt the rival's market price and take advantage of the situation.
4, show is to organize product demonstration activities, a way to promote sales. Show to fully cooperate with the theme of promotional activities, to have a novelty, to make scientific predictions about the market. At the same time, the display involves a wide range of surfaces, to contact the sales field in advance, do a good job of preparation, otherwise it will cause a waste of materials, so that the promotional effect is greatly reduced.
5, personnel promotion. Utilizing the mobility of promotional staff for personnel promotions, with high commission to improve the motivation of promotional staff.
Of course there are many other kinds of promotional activities, as long as the heart to do, it will be good, if you want to know more about cell phone promotional programs, you may want to send a task to let more people to help themselves to find the most suitable promotional programs for their products.