As a brand franchisee, we subjectively hope that the brand enterprise to us a little more support, supply discounts a little lower, a little more returns, a little more advertising investment, a little more decoration support. But in fact, the enterprise's resources are limited, the enterprise has to consider the whole picture from the brand business, and the enterprise is the business purpose is to make a profit, so the enterprise's concessions are limited. And, there is no free lunch in the world, the enterprise's concessions are conditional, there is no enterprise will not have much future for a franchisee concessions.

First, sit at the negotiating table to understand the brand, goods and prices are suitable for the market we want to operate; analyze what advantages we do this brand, how to plan to do, especially how to set up the store.

The second, sitting at the negotiation table, more to understand the industry we want to operate as well as the relevant competitive brand situation.

Third, sit at the negotiating table, understand clearly how much money to operate the brand and the corresponding market investment, our psychological return on investment expectations are how much.

Remember, as we hope to find a suitable brand, the brand enterprise also hope to find an ideal customer, the enterprise does not want to find a financial constraints of the customer, and does not want to give a piece of the regional market to a number of market resources, no amount of knowledge of the industry, no amount of brand management ability of the customer, and does not want to find a number of business wind test to bear the ability to find a customer.

Fourth, sitting at the negotiation table, we must understand the "Business Franchise Management Regulations" and related laws and regulations. Because the brand franchise is not a single trade, but the two sides for a long period of time, which involves more elements, we must sign the contract before the correct understanding of the and with the brand enterprise communication.

Fifth, before signing the contract, it is necessary to understand some of the competing brands or related brands to join the conditions, so know your enemy to have more persuasive.

The sixth, when negotiating, about the supply chain, must be in words to the brand enterprise clear responsibility.

Seventh, must be clear that the brand enterprise according to the supply of invoicing responsibility. For the business about invoicing charges we have to be careful. Because with the soundness of the national law, only honest and law-abiding enterprises can survive and develop more long term.

The eight, franchising is a systematic, long-term cooperation, in the negotiations we do not want to be calculating and learn to seize the core elements of attention to the comprehensive factors.