1. The brand is relatively low.

KFC first established its own brand in China and succeeded in China for a long time. Therefore, when people think of western food, they immediately think of KFC. Hamburg has long been widely known and has a mass base. However, after Burger King entered China, he did not give the impression that "Hamburg is the Burger King". You don't have to go to Burger King when advertisements are not brainwashed enough and everyone wants to eat a hamburger. Burger King's other foods can also overlap KFC, so its competitiveness is low.

Step 2 bury less

KFC has stores in many large, medium and small cities in China, so many people who love western-style fast food are always familiar with it, which indirectly forms KFC's strong competitiveness and occupies most of the fast food market. Indeed, Burger King does not have the greatest strength in China, and the number of stores opened is very small, which is the result of competition with western-style catering brands, and some stores also lack public awareness. Go ahead. I couldn't find this place at that time, so I gradually ignored it.

3. Expensive

KFC has always been a friendly route. The quantity of food is small, and the price is usually higher than the average price of Chinese food, but it is basically acceptable. Even if most people eat it every day, they can still eat it. From the beginning. But Burger King's food is relatively simple, which seems uneconomical, as long as it costs 30-40 yuan. Many consumers can't accept this price, so they naturally don't eat Burger King. Burger King's popularity in China is not as good as that of KFC, mainly because of its low brand, few shops and high price, which is in sharp contrast with KFC.