Xi'an people are particularly fond of food, especially snacks, but no matter what they eat, they like to have a bottle of Bingfeng soda, and it must be the kind of glass bottle with 200ml capacity. Xi'an people have a deep affection for this brand, which they have been drinking since they were young.

Ice Peak soda,

It has long been more than just a drink,

Became a symbol of nostalgia,

A cultural sentiment.

When we eat mutton dumplings, gourd heads, and steamed buns, we will shout "bottle of ice peak" to the boss;

When we eat barbecued meat and shabu-shabu at the night market, we will shout "bottle of ice peak" to the boss. "Come to the bottle of ice peak" ;

When we eat cold skin and meat buns, we will not hesitate to shout "Come to the bottle of ice peak" to the boss, because this is the most famous "Three Qin Set Meal" in Shaanxi, and it is the most popular dish. " Three Qin package ", missing any of them will feel less flavorful.

"Three Qin package" is famous outside, many foreign travel to Xi'an friends will taste this package, and then in the online sunshine of their own food pictures, I have seen those netizens sunshine pictures of microblogging, most people drink the new packaging of cans of ice peak, although the taste is still the same flavor, but for the people of Xi'an,

This is the most famous package in the world.

In the 90s, Coca-Cola and Pepsi invaded Xi'an, and in order to compete with Ice Peak, Coca-Cola launched the classic bottle with a shapely waist, which had a capacity of 50 ml more than Ice Peak, and brands such as Chiffon, Zimmerlake, and Wild Prickly Pear gave the sodas more choices. Ice Peak's sales were sliding pretty hard for a while.

But Xi'an people seem to have a hard time letting go of their own local brand of Bingfeng, Snacks in Shaanxi, as if it is still necessary to drink with our Xi'an orange-flavored sodas in order to be more enjoyable, and more palatable.

For example, if you eat cold skin and meat buns and drink a bottle of Coke, the taste is not right; if you eat a steamed bun with a snowflake, you will feel uncomfortable; only Ice Peak is the most suitable for Xi'an people's eating habits, so after tasting the foreign sodas and the new flavors of sodas, Ice Peak returned to Xi'an people's night markets and snack bars, defeating the bottled Coca-Cola in one fell swoop. Coca-Cola switched to listening packages and plastic bottles and withdrew from the big market of night markets. And the bottled Coke, such as Schofield, Zimmerer, and Wild Pear, also withdrew from the Xi'an market for various reasons.

Ice Peak was born in 1953, about the name, there is such a story. It is rumored that there was an old well in the south alley of Xi'an, the water is clear and sweet, and the residents around the area are here to get water. One winter night, the wind roared, snow, the next morning people found that the wellhead and windlass was covered with snow in the shape of an iceberg, a beautiful story, from then on the well was called "ice peak well". At that time, the production of soda with the water is from this "ice well", a few masters will be soda named Ice Peak.

Another theory is that the producer of Bingfeng soda for the Xi'an Foodstuffs Factory, Bingfeng is one of the production plant, the factory is called "vapor workshop". 2006, Xi'an Foodstuffs Factory and Xi'an four other food factories merged into the Xi'an Sugar, Wine and Food Industry Corporation, the original The original "soda workshop" continues to produce Bingfeng soda.

Bingfeng once also tried to change the packaging, for example, in 2003, also tried to change to plastic bottles, but it is not sold, change back to glass bottles, sales and back to the previous. It can be seen that Xi'an people only recognize drink decades of bottled bingfeng, even listen to the package will not drink.

Over the past few decades, Ice Peak has remained the same bottle, the same flavor, the same capacity, a bottle of Ice Peak, magically retained the time, retained the memories, so that we drink it to recall the memory of the orange flavor of summer.

-- Old Office, Kai bottle of ice peak, to be cold!

-- Hey man, the bottle can't be taken away.

Everything in the world, the reason why it exists, there must be a significance of its existence, the reason why it flourishes, more should have a suitable soil for its flourishing! Ice Peak is an indigenous drink in Xi'an, orange flavor, sweet, sour, crisp, a variety of flavors not out of the head, carbonic acid does not punch the nose, taste mellow, aftertaste rounded not astringent, open a bottle of Fanta - greasy, punch; open a bottle of Coke - coke, punch, stirring the throat; open a bottle of Sprite - sweet, sticky, taste monotonous; in short, can be put, sweet, sour, crisp and orange flavor combined with the mellow and rounded only! "Ice Peak". This is one of the Yu Li.

In the second reason: Xi'an for the snack capital, which has nothing to do with the history! Historically, the major transportation routes from the north to the south, to all parts of the food to provide a collision space, so "touch out" of the food, all have several characteristics: "convenient, fast, heavy taste, direct and thorough, can fully stimulate the taste buds" After all, leaving the country not far from miles to come to Chang'an business is a hard job. After all, it is a hard job to come to Chang'an to do business, and over time, snacks have become a major feature of the local food. So, in winter, when you bring a bowl of beef and mutton steamed buns, head hot, wipe your mouth to eat, come to a bottle of ice peak it, quench your thirst! In summer, when you carry a bowl of red oil Qinzhen rice skin, sitting at the table under the tree to eat, fragrant, spicy, Wang intense and direct flavor in your mouth "explosion", a bottle of ice peak it! When you walk around the picturesque Drum Tower in the fall, the meat bun in your hand is yellow-orange and crispy, and your mouth is full of the flavor of meat, which needs to be tempered by the ice peak! In spring, when you come to Qinglong Temple to look for the relics in "Legend of the Demon Cat", when the sun and slightly dry wind make you feel a little tired, sitting under the cherry blossom tree, the best partner is still Bingfeng.

The third reason is that food is the most important thing in life, and cost-effective food is the most important thing in life! In a side-by-side comparison, Ice Peak is a very cheap drink, cheap and delicious, why not?

This is Bingfeng, an orange-flavored drink born in 1953 at the Xi'an Food Factory! The "Still the same flavor" and the "Three Qin Set" made it a must-have drink for Xi'an cuisine!

There was a time when there was a Coca-Cola cooler at the snack bar on the side of the road in Xi'an with a one dollar discount written on it. Coca-Cola was 500 grams, and Ice Peak was only 200 grams, and it was sold for a dollar and a half, but there were still a lot of people who drank Ice Peak. Coke simply doesn't sell!

Why? Why is it that Coke never sells as well as "Ice Peak Soda"?

Xi'an people call this "Bingfeng Sentiment"! It's a taste of childhood, because "I've been drinking it since I was a kid". It's also the tagline for Bingfeng sodas!

In fact, there is a more reasonable explanation: Bingfeng soda, moderate taste, not sweet and not light. And at the same time, Xi'an people are more greasy and have a heavy taste because they like to eat noodles. Drinking a bottle of Ice Peak soda while eating noodles just dissolves the heavy taste! It's a perfect match!

Not only that, but whether you're jerking off or eating hot pot, Ice Peak soda is a perfect match!

Shaanxi's famous "Sanqin Set Meal" was developed based on this!

"Ice Peak soda" only in Shaanxi this yellow land, with Shaanxi cuisine, can shine! Because "I've been drinking it since I was a kid"!

Because it's so good, don't believe me, look

Ice Peak's position in Xi'an, not to mention

Ice Peak has 65 years of history

It's a time machine for Xi'an people to savor the past

Ice Peak is drenched with the feelings of Xi'an's generations

The phrase "I've drunk it since I was a child" is y embedded in the hearts of people.

The small children of four or five years of age Avenue fifty or sixty middle-aged and elderly friends in the summer home is always less than the shadow of the ice peak

Ice Peak has always been Xi'an's favorite drink, there is a microblogging about how many bottles of ice Peak we can drink a year, the answer is actually one hundred million bottles, which is equivalent to an average of 11.8 bottles of ice Peak per person to drink.

Ice Peak is more than a drink, it's a feeling

It's become a habit to eat cold skin and meat buns and drink ice Peak in the summer

I love Xi'an, I love the food in Xi'an, and I love the ice Peak, which reminds me of my past

I love Xi'an, I love the food in Xi'an, and I love the ice Peak which reminds me of my past

I love Xi'an, I love the food in Xi'an, I love the food in Xi'an!

Xi'an people love Bingfeng

Just like they love family letters

Even when they are far away

A bottle of Bingfeng is enough to bring me back to Xi'an

Bingfeng is too strong for the times, and the taste of Bingfeng is the simplest, not as complicated as the weirdness of Coke, and it's just a bottle of yellow soda that several generations have loved. Ice Peak has always insisted on independent operation in the face of foreign brands. A city in Xi'an has allowed Ice Peak to exist to this day, and as long as Ice Peak is in Xi'an, people will drink it, and it will become a classic legend in the beverage market in the MBA textbook. Just need autonomy and self-improvement on the line, this temperament in this bottle of unassuming soda! Now also surfing on the network, many provinces also have the figure of the ice peak, together from childhood to drink it, drink is this flavor - sweet!

I am 80 Xi'an people, fortunate enough to witness the miracle of the ice peak, "drinking it since childhood" does not add a little, when I was a child in the summer home into a box of bottled, drink the bottle and then return, 90's foreign cola into Xi'an, but also to get the bottled, the era is basically a bottled soda war, Coke, Sprite, snow Ferris, Fanta wait are bottled, there are sold 1.5 yuan, there are sold 1.2 yuan, bingfeng always 1 yuan, and then these foreign-owned soda also 1 yuan, also than the bingfeng bottle is bigger, but always sold but bingfeng, and then basically all gone, only bingfeng left.

The miracle of Ice Peak is that for decades the bottle packaging has not changed, and the price of 1 dollar lasted nearly 20 years, and only in recent years the price has risen.

Whether you love to drink Bingfeng or not is a criterion for judging whether you are a Xi'anese or not.

Since I was a child, I drank it. After growing up and traveling around the world have also disliked its old-fashioned, but after half a lifetime, the heart will fall back home, or think it is the best drink. The packaging and price are friendly, and it is convenient to buy it anywhere. There is really no need to judge and no need to use your brain, just open your mouth and come to the sentence "Come to the bottle of Ice Peak!"

My youngest daughter was born in Jiangnan, and now her favorite drink is Ice Peak and Fruit Beer, which is the kind of bottle that she blows directly. She said, "How can a local Xi'anese not drink Bingfeng? Because Xi'an people have been drinking it since they were children!

The local popular consumption of the popular, there is no need to compete with the famous brand!

Shanxi Taiyuan's TISCO soda is also going out of fashion, the local government to protect and support the operation of local enterprises, the brand can be long.