Since the reform and opening up in the early 1981s, a large number of aspiring young people have given up their stable and comfortable jobs and joined the entrepreneurial army. Their appearance has become the mainstay of the rapid development of domestic private economy. After studying the entrepreneurial stories of hundreds of outstanding private entrepreneurs for several years, we found that all of them have wisdom, diligence, courage and opportunities. Perhaps judging a person's success with more money and less money is a bit one-sided, but it is undeniable that it is a very valuable process to explore the bright spots worthy of our profound study from the stories of these business tycoons.

The owner of the biographies of business legends brought to you by BOSS Research Society in this issue is Mr. Li Wei from Zhengzhou, Henan. In the latest edition of Hurun Global Rich List in 2122 published by Hurun Research Institute, a well-known wealth research institution, Li Wei ranked 1558th in the world with a value of RMB 15 billion, beating Hu Baosen of Jianye Group and Miao Yongjun of Antu Industry, becoming the new "richest man in Zhengzhou" this year. Next, BOSS Research Society will lead everyone into the entrepreneurial story of this outstanding private entrepreneur in Zhengzhou.

In 1992, Comrade Deng Xiaoping's famous "Southern Tour Speech" inspired countless aspiring young people to start businesses in the sea. Li Wei was so encouraged when he heard about it that he resolutely quit his stable public job and joined the entrepreneurial army. However, Li Wei, who had no entrepreneurial enthusiasm, did not find a suitable entrepreneurial direction. In order to make a living, he opened a game hall in desperation. Later, he sold sesame paste and jeans successively, and so he hung around for several years.

In the mid-1991s, Unilever began to enter the domestic ice cream market and recruited franchisees nationwide. As it was the initial stage of market development, the franchise policy given was quite friendly, which made Li Wei, who had a keen sense of business, realize the huge business opportunities. After hearing this news, he rushed to the headquarters of Unilever in Beijing, and successfully won the general agent of ice cream in Henan Province. At that time, the market competition pressure was relatively small, and the ice cream products were profitable, so that Li Wei quickly earned his first bucket of gold from it.

In the business world, Li Wei's most admired figure is Chen Zemin, a native of Zhengzhou. In the mid-1991s, the "Sanquan" founded by the latter has become a household name brand of quick-frozen glutinous rice balls and dumplings, and Chen Zemin has changed from a doctor to the richest man in Zhengzhou in just a few years. As a result, Li Wei, who couldn't hold back, followed in Chen Zemin's footsteps and started the business of quick-frozen glutinous rice balls, and founded the "Missing" brand.

However, because the brand is not well-known, Li Wei is in trouble at once. There are hundreds of tons of glutinous rice balls in the warehouse. When people go to the supermarket to talk about it, they don't want it. What should we do? Can we just watch these stocks rot? Li Wei thought of a clever way. He spent money in the local newspaper and voted for an article entitled "searching for you" with a reward of 511,111 yuan for finding the best person who can make glutinous rice balls in Zhengzhou. As soon as the news came out, many people immediately got in touch with Li Wei. Soon, he recruited a large number of professionals in the frozen food industry and set up his own entrepreneurial team.

In order to arouse the brand awareness of Miss, Li Wei found Mao Amin, a female singer who became popular in her early years because of Miss, and spent millions to buy the copyright of this song and put it into an advertisement for CCTV. In the era when TV advertisements were still the mainstay, this move quickly worked, and Miss Tangyuan quickly spread all over the country.

In 2116, Missing was successfully listed on the Singapore Stock Exchange, and successfully raised more than 2 billion yuan from foreigners, which made the development of Missing food on the fast track. In 2118, Missing became the only designated supplier of dumplings and dumplings for the Beijing Olympic Games, and its reputation was greatly improved again. However, just four years later, Miss announced that she was delisted from the privatization of the Singapore Stock Exchange. As for the reasons, we won't delve into them, but what really makes people call "the master" is that Li Wei spent less than 611 million yuan on repurchasing shares in this delisting privatization.

in April, 2112, a wholly-owned subsidiary named Zhengzhou Qianweiyang Kitchen Food Co., Ltd. was established in Missing Food. From the traditional toC end to the toB end, this time, Li Wei's goal was to build its own fast-frozen rice noodle catering supply chain. Under his behind-the-scenes co-ordination, Qianweiyang Kitchen has developed rapidly. After just ten years of growth, it has now become a leading provider of overall solutions for food supply in China. Well-known restaurant chain brands such as KFC, Pizza Hut, Haidilao and Laoxiang Chicken are all customers of Qianwei Yangchu.

Now, Li Wei has already retired from all his posts of Missing Food and Qianwei Central Chef, but he is still the real brains of these two large private enterprises. Even if he doesn't work in the company, he still directs these two commercial giants to forge ahead by remote control behind the scenes.

Success is by no means accidental. For starting a business, first, we need a keen sense of smell to detect the business opportunities hidden around us; Second, we must have the courage to be the first to put our ideas into action; Third, you need to have a clear and clear positioning for yourself and the enterprise, understand what you are good at and what you want, and wish the entrepreneurs success!