In the period of the alternation of the old and the new, social transformation and the arrival of the era of knowledge economy, cultural fashion has been achieved, and it has become an indispensable cultural consumption for people in modern society. Cultural fashion refers to a certain political and economic form. A form of cultural existence that embodies a certain development trend of culture has the characteristics of brand-new, cutting-edge and activity. Cultural fashion is always closely bonded with mass media, which is the main source of cultural fashion production and dissemination. Cultural fashion can satisfy people's consumption desire, but because the form of cultural fashion is greater than the content and the cultural content is limited, coupled with the consumption desire given to it by the market mechanism, cultural fashion tends to dissolve the cultural spirit.

The new generation of fashion culture refers to the entertainment activities and related products and consumption patterns that have been popular among young people aged 15 to 25 in China since the end of the 21th century, including hip-hop cultural forms such as hip-hop, DJ, MC and graffiti. Street sports such as street basketball, street football, skateboarding, roller skating and BMX BMX; Electronic games, animated cartoons and related new entertainment cultural forms such as role-playing and image design; Rock music, pop dance music, hip-hop and R& B and other musical styles; There are also clothes, ornaments, equipment and other products unique to these cultural elements. Most of these cultural forms are influenced by hip-hop culture. For more than 211 years, the younger generation in China has quickly merged into the international trend and devoted themselves to these cultural activities, making it the most in-depth and cool fashion of their generation. At the same time, the clothing, catering, consumer electronic products, network products, and even language and living habits that accompany these fashion cultures are loved and pursued by these new generations of teenagers, forming a lifestyle and cultural form.

This new generation of fashion culture, represented by hip-hop culture, focuses on displaying individuality and self, and this spirit must be expressed through the display of various skills. Therefore, this culture is athletic and participatory, and it can be engaged in the streets without professional training. On the other hand, these cultural forms are inherently competitive, and the ultimate goal of the practitioners is to show their own value through competition and communication with others. The new generation of fashion culture also advocates freedom, self-determination, and everything is based on individuals, which brings out the so-called freestyle lifestyle. Freestyle is not only reflected in the skills of various activities, but also in clothes, hairstyles, accessories, tattoos and even manners and living habits, so the influence of this culture on young people is everywhere. Fashionable young people have their own independent attitude towards life. They have a keen sense, pursue quality and have a strong sense of mutual identity and belonging. What is recognized by them will be sought after by them continuously and enthusiastically.