As we all know, the catering industry is known as the industry that never goes out of fashion, because no matter what time it is, people have to eat when they are alive, and food is the only thing that matters. Under the influence of the current Internet era of fragmented information, all walks of life for the publicity and promotion of the requirements are also increasing, the traditional paper media publicity wet has gradually failed to keep up with the development of the times, although the traditional media have retained the role of dissemination and promotion, but with the video marketing and promotion of the disadvantages of the comparison has been very obvious, the traditional billboards, display racks and other print ads have been letting the public feel fatigued by the aesthetics of it.

Why must the catering industry have its own promotional video? The catering industry and even individual catering outlets need to have their own image or promotional videos for their dishes. A "tongue on the Chinese" do not know how many food fire, it brings the effect is very obvious, people prefer to see how the food is made, through the visual and auditory double perception can stimulate the customer's desire to consume and taste desire. How can we shoot a quality catering promotional video, there are many factors, today we focus on explaining the application of cultural empowerment in the catering promotional video.

With the progress of the times, people for the continuous improvement of the standard of living, in the consumption of food is not only focus on the color and flavor of the food, pay more attention to the food behind the food behind the cultural concepts and sense of history. This is also one of the reasons why many long-established restaurant brands are becoming more and more popular. In the filming of catering promotional video, the cultural endowment is to give the entire promotional video a spirit, an invisible logic of the main line, through the lens of the generation will lead diners to that era, in the diners to taste the food there is a sense of crossing the food, they are enjoying the food in love not only with the food itself but also behind the deep cultural heritage. Only through the endowment of culture, a catering publicity is considered to have a real soul.