As the saying goes, "the smell of wine is not afraid of the depth of the alley", but in fact, "the smell of wine is also afraid of the depth of the alley", and publicity and marketing are also very important. Otherwise, no matter how good the design of parent-child park is, it is meaningless without customers. When our paradise is finally officially opened, how should we publicize it?

The orientation of parent-child amusement park is a great pressure to liberate baby horse, and it is a comprehensive catering model integrating leisure, entertainment, catering, games and other multidimensional spaces. Let our customers know this and grasp the pain point of parents taking their children to publicize.

"Wine fragrance" should be publicized loudly.

Learning to advertise, leaflets and other publicity is the first step. Let everyone know that there is a parent-child paradise worth visiting. Distributing leaflets is a relatively direct and low-cost propaganda method, and the method of "casting nets to catch more fish" is simple but effective. The surrounding residents are potential consumers.

Smell the "wine smell"-the opening activity is famous.

Card discount: the setting of membership card helps to retain customers and increase their secondary consumption.

Organizing activities such as gathering praises and giving gifts is a spontaneous way of publicity, and the recommendation of friends is more reliable.

Combined with children's favorite IP cartoon image, cartoon dolls patrol the venue to attract children's attention.

Creating a punch-in point for online celebrities can immediately attract people to take photos and send social platforms.

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"Wine should be accompanied by dishes"-Cross-industry cooperation

In fact, cross-industry cooperation can also be called "cross-border cooperation". Through cooperation with different industries, with the help of the customer influence of their original industries, we can tap potential customers. Such as kindergartens, beauty salons, children's clothing stores and so on. Everyone can cooperate, and the orientation of parent-child restaurant is to cherish parents, so it is easier to be recommended when parents often appear, which can also promote brand promotion and help to form symbol cognition. ?

Strengthen the symbol of parent-child restaurant

Strengthen consumers' understanding of restaurant logo, and think of this brand when considering choosing a restaurant. The average consumer will not choose more than eight categories, only in the choice of consumers can choose. Strengthening symbols can help consumers remember our products.

The "bouquet" needs someone to taste it first-online publicity, such as ——KOL and big v.

Sometimes our ten sentences are not as good as v and KOL. This is the so-called star effect. There are about 900 million+netizens in China. With the development of the times, more and more people flock to the Internet. It is also important to seize online publicity.

To sum up, the correct marketing is to find the target channel to spread to users, while the marketing of parent-child restaurants needs to find the right positioning and do a good job of publicity.