First of all, let's recall the situation of each "retail point". Convenience stores are mostly street shops with an area of about 30~ 100 square meters. The hypermarkets are all on the second and third floors, with a general area of 7000-20000 square meters.
Because the retail industry is a very specific industry, it is impossible to give a daily average square meter unit price for your reference. But we can easily know from common sense that the higher the floor, the worse the business, and the closer the floor is to the ground, the higher the rent. Therefore, convenience stores occupy a golden position, and the unit rent of convenience stores is also relatively expensive.
Shopping in convenience stores is mostly impulsive shopping, while shopping in supermarkets is mostly planned consumption, which is caused by different customer gathering power. If you put a convenience store above the second floor, its business is definitely not so good; If you put a hypermarket in the triangle of Nanjing Road in Shanghai, it can't survive.
For example, if Hongqi Mutual Supermarket has not started to build its own fresh food factory, it may take several years. Brand products are now a very obvious industry trend, and fresh food is the best entry point for PB products. With its own factory, enterprises can be alienated and differentiated, with higher gross profit margin and sales, and profits can bear more rents.
With the growth of per capita GDP, the rent of shops in central cities will inevitably rise. It's easy to open a shop during the day and make money without looking back. If you want to rent, you must chase profits.
7 1 1 and the staff system, constantly translating Japanese newspaper clippings, releasing new products every week and so on. E-mail everyone. Domestic brand retail may not have such a cognitive level.