Wrangler is a classic American denim brand.
Wrangler's long history dates back to 1904 and is popular with cowboys and rodeo riders, with more than 80% of rodeo champions choosing Wrangler as their competition apparel. It is said that the World War II are to receive the U.S. Army uniform orders. To modern times it is still rough Kwong with confidence, traditional classic with modern flavor. In 1904, BlueBellOverallCompanywasestablished,launchedtheworkwearformofjeans,andnamed "Wrangler "brand jeans.In1926,BlueBellcompanymergedwiththeworkwearmanufacturingcompanyBigBeManufacturingCompany,andthis period of time was the most important period for Wrangler Jeans. In 1926, BlueBell merged with BigBeManufacturingCompany, and during this period, Wrangler launched products mainly for practical workwear.
Brand history
Wrangler is a brand from the American West, it is a long history dating back to 1904, and popular cowboys and rodeo riders, more than 80% of the rodeo champions have chosen Wrangler as a competition clothing. In modern times, it is still bold and confident, traditional and classic with a modern flavor.
In 1904, CCHudson began producing the highest quality, most durable workwear for railroad workers on the East Coast of the United States. This commitment to detail and quality extends until 1947, which is when the Wrangler brand is finally established. The brand specifically targeted customers who were masculine cowboys and ranch workers. For many years, Wrangler products were synonymous with quality and durability. Today, after 100 years of continued success, Wrangler remains true to the pioneering spirit and attitude of its founder, Mr. Chudson.
In 1897, at the age of 20, CCHudson left his farm in Spring Hill, Williamson County, Tennessee, for the new textile towns of North Carolina, where he set out to make a fortune in the textile industry. 1904 CCHudson and his brother founded the "CCHudson In 1904, CCHudson and his brother established "CCHudson Overall Company", and the main production of denim work clothes. 1919, a group of railroad workers who had been caring for Hudson for many years, gave the copper rocking clock of the station to the Hudson brothers to express their gratitude, Mr. Hudson placed it in the factory, and after a period of time, the clock face was covered with blue dust, CCHudson changed the name of the company to BlueBlueBlueClock. The company was renamed BlueBellOverallCompany, and its customers were mainly railroad workers.
In 1926, Kentucky-based Big Ben Manufacturing purchased BlueBell for $585,000, and in 1936, BlueBell introduced SuperBlueBell Overalls, a 100% non-shrinking fabric with a shrinkage rate of less than 1%, which set a new standard for the industry. In 1943, BlueBell acquired Casey Jones Workwear and its Wrangler brand, and in 1947, the classic "13MWZ", designed and refined by renowned denim designer Rodeo Ben, was introduced.
"13MWZ" means "13th Experiment, Men's Wear, Western, Zipper". A number of professional rodeo performers have endorsed the durability and reliability of "13MWZ."
In 1962, BlueBell opened a factory in Belgium, and the Wrangler brand was successfully introduced to the European market.
In 1970, BlueBell's sales increased for seven consecutive years.
In 1986, BlueBell opened a factory in Belgium, and the Wrangler brand was successfully introduced to the European market. In 1986, BlueBell merged with VF in Pennsylvania, making VF one of the world's two largest denim manufacturers, with a 25% share of the $6 billion market. 2003, Wrangler officially entered the Chinese market.