The deep thinking about this phenomenon is as follows:

91% of the first enterprises in the new business circle are filling the vacancy.

some businessmen and sellers know that they are in a bad situation. They had to introduce inappropriate forms of performance. Do you think businessmen won't lose money? "This is a cry of pain from a restaurant in Beijing.

2. Bundle sales, take good places and bad places.

3. Take low rent as bait and charge high property fees in disguise.

In fact, in the catering industry, many merchants take low rent as bait. They usually take disguised charges, such as property fees to be determined, activity deposits, POS machine deposits, etc. Even higher than the direct rent increase.

4. The contract signing time is getting shorter and shorter. Three years is the limit. Most of them work for the landlord.

In the past, it was common to sign a contract with Shang Chao for three to five years. In the past year, most of the contracts signed by Shang Chao and businessmen have been shortened from three to five years to one to three years. Even if the contract is extended, it will be extended for one year.

as we all know, the payback period of our catering investment is basically more than two years, and dinner is even slower.

5. Once the brand's popularity passes, it will be mercilessly swept away.

In this new year, the same perplexed person is Xiao, the general manager of Nanjing. His two different stores opened in a famous supermarket founded by a supermarket in Nanjing. In the first two years, it did bring a lot of passengers to the supermarket.

6. It's easy to get in, but not easy to figure out.

the high tide lifts all ships. Good business leaders try their best to raise rents so that those who can't afford them can leave as soon as possible. However, some underperforming business leaders have racked their brains and tried their best not to let their enterprises go bankrupt.