In fact, hiring people to line up is not a new topic in the service industry. Many years ago, an aunt of the family opened a clothing store, the opening of the time to ask us a few young sisters to her store as a customer, our main task is to wander around the store, look at the clothes, try the clothes so that the main idea is to create a store guests an endless stream of feelings, because the Chinese people to buy things pay attention to a crowd mentality, the store is crowded, the customer even if they did not buy things in the store, will feel that the store things must also be a good idea, but not to buy things. will feel that the store's things must be good, otherwise how would so many people in the store to buy it?

In recent years, the catering industry has been developing faster and faster, and the phenomenon of hiring people to queue up in the catering industry is getting more and more intense. The long line in front of the milk tea store, the two hundred tables lined up in front of the hot pot restaurant? But recently there is news that this hired queue behind also hides a huge fraud gang it! Why is that? Think about it, as an entrepreneur or franchisee, see milk tea store, hot pot store business is so good, is not like to join a it? This is not, recently the Shanghai court accepted a case of hiring people to queue up to create a false impression of fraudulent franchise fees, the amount of money involved is as high as 700 million yuan.

Many fraudulent gangs have set up catering companies to build multiple fake well-known brands of milk tea investment to join the website. At the same time also forged a number of brands of authorization instruments, and even in the franchisee site visits, but also hired people posing as consumers, in front of the milk tea store cycle queuing, to create the illusion of a booming business, cheating franchise fees.

And in the franchisee to pay the joining fee, the criminal gang is by delaying the store site selection time, looking over the map random site selection, elevated decoration procurement offer, the supply of raw materials in order to substandard and other ways of negative performance, which directly led to a large number of franchise business is poor or even closed down, some franchise monthly turnover of only a few thousand dollars, far from enough to offset the operating costs. In order to avoid accountability, the criminal gang also frequently change the company, brand and collection account.

But in fact in the law there is no explicit prohibition of hiring people to queue up, just involved in the business ethics and integrity aspects of the problem, for customers, the real interests are not infringed upon, the long queue if you drink a dissatisfied next time will not come.