1. Features of direct catering chain

(1) Unify capital and expand scale

Capital is the main link between the member stores of direct catering chain, and the capital must belong to the same owner, a company, a joint organization or a person, and the same investor invests to open branches.

The large capital of direct chain stores is generated in order to expand the scale of catering operations and pursue the scale benefits of catering. At the same time, direct chain stores have shown great advantages in improving the scale benefits due to their large scale of operations and economic purchase costs.

(2) Unified management

A decision-making unit, namely, the headquarters of catering chain stores, decides the business types of each chain store, centralizes procurement to win quantity discounts, and transports raw materials to various catering chain stores, uniformly decides the sales policies,

formulates a unified marketing plan, and unifies the layout of restaurants. The management right of direct chain stores is completely centralized in the headquarters, which is highly centralized and unified under the unified career planning policy, and the stores are only responsible for production and sales.

The manager selection, employee employment, procurement plan, sales methods and advertising of the store are all in accordance with the instructions of the headquarters, and the salaries and bonuses of managers and employees are determined by the headquarters.

(3) Management system specification

In the process of operation and management, the management system specification of catering direct chain enterprises mainly includes two aspects: operation management specification and business operation specification. Business management norms mainly refer to the standardization and unification of business policies, business ideas and business management plans. Business operation specification mainly refers to the standardization and unification of procedures and methods of different business departments in different operation management.

2. Characteristics of catering franchise chain

First, in a franchise chain organization, there is a headquarters and a number of franchise stores. The core of franchise chain is the transfer of franchise, with headquarters as the transferor and franchise stores as the receiver.

Franchise chain is formed by one-to-one signing of franchise contracts between headquarters and franchisees.

second, the franchise chain has decentralized ownership and centralized management rights, that is, franchise stores have ownership of their own stores (except direct stores), while the management rights are highly concentrated in the headquarters.

Franchise chain relationship is mainly the vertical connection between headquarters and franchisees, but there is no horizontal connection between franchisees.

Third, the headquarters should not only give franchisees the necessary information, knowledge and technology, but also give franchisees the name, trade name, trademark and service mark, that is, give franchisees the monopoly right to use in a certain area,

and continue to provide business guidance after the franchisees open their stores. Franchisees pay the head office for these rights and services in some form (such as a certain percentage of sales or gross profit).

3. Characteristics of free catering chain

First, there are one or several core catering enterprises as leading enterprises, and many scattered catering companies have joined as members. These catering businesses are generally small and independent, and their assets are owned by the operators, who are the owners.

second, the core leading enterprises and the affiliated member enterprises are linked together through contracts. Contract is made through democratic consultation among members,

not a fixed contract like franchise chain.

Third, the affiliated member enterprises still maintain their autonomy and independence in ownership, management rights and financial accounting. On this premise, they will purchase goods in a unified way, manage them in a unified way and act jointly.

The requirements of the chain headquarters will be implemented according to the contract, including paying management fees, receiving guidance and purchasing goods from the headquarters.

fourth, the core of free chain is * * * the same purchase. For the head office, free chain stores are a powerful distribution channel for the head office, thus forming an important "joint purchase and distribution" mechanism for free chain.

Fifth, there are two types of free chain organizations: one is to set up independently; Second, the core-led enterprise also functions as the headquarters. For more information, please pay attention to China Franchise First Alumni Association.