The manager is the representative of the store. On the one hand, it is a bridge to communicate with customers on behalf of stores. On the other hand, for employees, the store manager is the representative of employees' interests and the spokesperson needed by the store. If the manager gives customers a bad image, customers will lose confidence in the store.

2, the executor of the store business objectives

In order to run the store better and achieve every business goal, the store manager needs to have excellent comprehensive ability and good psychological quality. Including personnel management, the ability to assign goals and tasks, handling and coordinating emergencies, and handling customer complaints. The manager must become an important middle-level manager in the store in order to strengthen the management of the store and complete various tasks.

3. Motivation factors of store morale

The clerk's state is not so passionate every day, and there are always unhappy times. The enthusiasm of shop assistants is something that cannot be ignored, which will directly affect the quality of employees' work. The store manager should always encourage your employees to maintain high work enthusiasm and form a good working condition, so that all employees in the store have a strong sense of mission, responsibility and dedication.

4, the coordinator of the problem

The store manager should have the patience and skills to deal with various problems, such as communicating with customers, solving contradictions between customers and employees, and contradictions among employees, so as to unite the store's ambitions and improve the store's cooperation ability and execution, which the store manager can't ignore.

5. The store commander

All the affairs of the store are assigned by the manager to the employees. Therefore, the store manager must take the responsibility of commander-in-chief, arrange the work of employees in each shift, use the best products, use the right sales skills, greet customers with the best image and improve sales performance.

6. Staff trainers

The professional level of employees is related to the quality of store management. Therefore, store managers should not only enrich their practical experience and related skills from time to time. In order to promote the overall improvement of store management level, we should continue to provide on-the-job training for employees. The store manager should authorize it at an appropriate time. In this way, you can cultivate your subordinates' ability to work independently, give guidance when appropriate, and let your employees build up their self-confidence. The store manager can improve the work efficiency by training employees, so the sales volume of the store will naturally increase accordingly.

7. Director of Operations Management Business

In order to ensure the actual work of the store, the store manager must have strong substantive control over the daily operation and management of the store. The key points of its control are: personnel control, cash control and information control.