In recent times, because of the epidemic, many industries have been hit, in order to make up for the losses, had to raise prices, during the period, Haidilao also want to rub a wave of heat, raise the price of food, it is said that the rice to 7 dollars a bowl, think of the six dollars can eat a bowl of hot spicy, after eating can also be left to buy a bottle of soda to quench their thirst, a lot of consumers will be outraged by what price increases, after we agree? It is reasonable to say that at this time, Haidilao should come out to clarify, said they are also very bitter, tens of thousands of employees are waiting to eat, each of you more than a few dollars to contribute to help countless families through the difficult times, you are not eating rice, is charity. Kindness is priceless, talk about money hurt feelings, I believe you are all caring people, certainly do not want to see us closed because we can not make ends meet! The first thing you need to do is play some warm cards, and then you may be able to get away with it.
But Haidilao did not do so, in the public opinion of the first time, will come out to apologize, said they did not do right, should not increase prices, the company discussed the decision to restore the original price. During this period, Haidilao neither played the emotional card to cry poor, nor did it play the rational card to analyze and explain the reasons for the price increase, but simply apologized and then restored the original price. This behavior once again caused people to discuss, some people say, the bottom of the sea salvage really stupid, so good price increase opportunity to miss in vain, and later want to rise on the difficult to go. Some people say, Haidilao is too young, this public pressure can not carry, so fast to soften it. Some people say ...... The first time I saw this, it was a very good time for me to go back to the office.
The first time I heard about this, I also think that the seabed fishing stupid, now not price increase more time, really stupid. Later I got to hear about this matter in another statement, changed my view, this view comes from Mr. Yang Binbin, he said: "Haidilao why apologize? Because the bottom of the sea is someone set up, someone set up restaurant brand, people go to the bottom of the sea not only eat hot pot, but also because it is friendly, have feelings for it. The question arises, what is the persona of Haidilao? The answer is lovers. Although there is no gender, but you know it will do its best to spoil you, this is the psychological expectation of people going to Haidilao, being spoiled will form a dependence, it will be addictive. You did something the lover does not like, so x subconscious instinctive action is what? Is it to reason or admit fault? Smart lovers know the answer, admit a mistake, right. Of course, we know that raw materials are expensive, know that labor is expensive, know that losses during the epidemic, but lovers just do not like you to raise prices, love is no reasoning, reasoning that is doing business, doing business who will not it? Can do business like love is a high person. Haidilao, you can not learn."
See this explanation, you may be the same as me, in the heart of the silent to Haidilao praise, said Haidilao really high ah! But this explanation from the bottom of the sea salvage? No. If Haidilao made an explanation at the beginning, can we still see such a romantic explanation? The probability is that we would not have seen it. Although I do not know what the real reason for not explaining Haidilao, but we can draw a basic conclusion from this explanation, sometimes need to explain too many groups, keep silent not to deliberately explain, is often the best explanation. Because it leaves more room for others to imagine, during which all sorts of mockery may be interspersed, but it is equally likely that the romantic explanations mentioned above will emerge.
Silence is golden, the ancestors do not deceive me.
Photo by Andraz Lazic
Image licensed under a CCO license
.