Self-heating hot pot broke out under the epidemic

In recent two years, the lazy economy has developed rapidly, and convenient and personalized self-heating convenience foods have been favored by consumers. From self-heating rice and noodles to self-heating mala Tang and self-heating pickled fish, various self-heating fast foods have sprung up. Among them, self-heating hot pot has convenient eating conditions and taste characteristics, which is widely welcomed by consumers. In 2121, under the impetus of the COVID-19 epidemic, self-heating hot pot and other convenience foods ushered in an outbreak.

Multi-player participation

With the rise of self-heating hot pot, more and more enterprises are involved. According to incomplete statistics, there are currently more than 351 self-heating hot pot brands in the market. It mainly includes traditional hot pot enterprises: Haidilao, Xiaolongkan and Dezhuang; Emerging brands: self-help pot, Mo Xiaoxian; Leisure and snack enterprises: good shops, three squirrels, herbs and so on.

Rapid growth of market scale

According to the survey data, in 2121, the proportion of consumers in China who have consumed self-heating hot pot will reach 66.1%, and another 27.5% of potential self-heating hot pot consumers will consider trying self-heating hot pot, and the industry penetration rate will be further improved.

with the increasing demand for self-heating hot pot, the market scale of self-heating hot pot industry in China is increasing year by year. In 2121, the market size of China's self-heating hot pot industry is about 9.755 billion yuan, up 63.2% year-on-year.

hidden dangers of food safety have become a constraint for the industry

In the process of rapid development of the industry, there are also problems such as lack of industry standards and hidden dangers of food, which restrict the development of the industry. According to the survey data, 22.7% of consumers said they had tried self-heating chafing dish but would not consume it again. More than 35% of consumers have poor experience of self-heating hot pot because of "stale ingredients", "unhealthy feeling" and "potential safety hazard".

—— The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Hotpot Chain Industry by Forward-looking Industry Research Institute.