China's takeout market is now dominated by Meituan, which took the lion's share of the market in the first quarter of last year, reaching 67.3 percent.
The two men are fighting for supremacy, and the takeout dilemma has emerged, with a variety of problems!
Hungry for a long time after the acquisition by Ali, backed by a big tree to the United States launched a number of attacks, but unexpectedly, the market share did not rise but fell, sliding to 26.9% in the first quarter of last year. Anxiety about market share must give rise to competition that lacks a human touch, and as a result, Hungry Mou has recently been involved in frequent accidents and has often stood on the cusp of public opinion!
Previously, hungry rider Han died suddenly in the 34th single takeout delivery, However, hungry gave the result that the agreement shows that the rider and the platform does not exist in any form of labor and employment relationship, only out of humanitarianism, to the family of 2,000 yuan consolation money. In the end, it was only under online public opinion that HungryMe provided a 600,000 RMB pension.
A few days ago, hungry rider Liu Mou set himself on fire in front of the distribution station, the reason for this is to ask for their own deducted 5,000 yuan of wages, repeated communication failed to get back, can only be used in this extreme way. As a result, Liu suffered burns of 80% of his body, and the overall cost of treatment was about 1 million yuan, and in the end, the Hungry House paid for Liu's treatment and related expenses.
There was also Mr. Chen in Zhaoqing, Guangdong, who applied for a job as a rider and was asked to sign an agreement to voluntarily give up his social security, among other things. These incidents reflect the fact that riders, driven by the algorithms and data of the takeout system, race against time and death without regard for personal safety, have supported the takeout company's market capitalization of hundreds of billions of dollars, and yet some of the basic rights and interests of the riders are often not protected.
The takeout platform requires riders to wear platform delivery uniforms, and conducts strict assessment and supervision of them, yet in order to avoid legal risks and compress costs, it has not fully established a labor contractual relationship with most of the riders, but only through labor outsourcing. This is the takeout platform is not responsible for riders, and there are certainly other tricks for consumers.
Recently, there is a "I was cut by the Mission leek" article screen, the content of the revelation is the Mission "big data to kill", the author said that the members and non-members of the account, the same time, place, point the same takeaway, delivery fee of 4 yuan difference.
The "cache" argument is, of course, unconvincing. A more serious problem is that there are many users in the use of Meituan takeout and Meituan buy groceries process, but was loaned, wait until the system notification of repayment to know, reason is that in the case of unknowingly opened the "Meituan Monthly Payment". This is a great way to get the most out of your favorite apps, but it's also a great way to get the most out of your apps.
The MMT monthly payment is similar to Alipay's "Chanting", which is a monthly repayment for the same month's consumption, and if the repayment is overdue, it is calculated at a daily rate of 0.05%, which translates to an annualized interest rate of about 18.25%.
The above is the takeaway platform, the rider of the hundred and one squeeze, the consumers change the pattern of deception, the business it is not an exception,
The Jiangsu Ms. Zhang was required to be in the U.S. takeaway, hungry a "two choose one", Guangdong Province, the catering service industry The Guangdong Food Service Industry Association complained that Meituan Takeout charged high commission to catering companies for selling, and such incidents abound.
After intense competition, the takeaway market pattern seems to have been clear, but after the crazy subsidies, capital is bound to start back to the cage, which will also be the beginning of the problem. For merchants, the commission rate is rising, with some places going up to 22% and some increasing to 24%, which doesn't seem to be the end of the line, leaving merchants in a dilemma.
For the riders, an article titled "Takeout Riders, Stuck in the System" makes it clear that the harsh algorithmic system and the rewards and penalties drive the delivery workers to disregard their safety and health, and run wild. For consumers, a slight price increase is acceptable, can not tolerate is the big data to kill, by the inexplicable loans and other "pit"!
For the platform, problems, competition, full of anxiety.
For the platform, the problem is constantly competing, full of anxiety. Meituan share rose, will have to face Alipay's heavy attack. Last year, after the Hungry Mice failed to beat the U.S. group, Ali to Alipay comprehensive revision and upgrade, in the field of life, comprehensive standard U.S. group, the two giants battle opened!
Under the giant war, the takeaway predicament is more obvious! The one who is stuck in it, of course, is not only the rider, the merchant, the platform, and the side of you and me and him! To break the takeaway trap, the most critical is the platform. The platform should not only focus on the immediate benefits, but also actively undertake the corresponding social responsibility, and be committed to doing long-term business!