Tao Huabi is the founder of "Lao Ganma" hot sauce, worth 6.8 billion, hot sauce industry sales of 4 billion a year, to achieve three consecutive years of a **** the record of 1.8 billion in taxes. Her products are sold to more than 30 countries, she was abroad love to eat hot sauce people called "godmother", and all this is from that poor single mother began.
The cover of the book bears a quote from Tao Huabi: "If I am not strong, I will not be able to eat".
Tao Huabi's success is not because she has any background, nor because she has been given any divine help, relying on the tenacity and indomitable will. Her success tells us that it is not necessary to rely on the relationship to have a way out. If you are an honest person and do things honestly, you will have a chance to change your destiny!
If Lao Ganma is still a bit far away from me, the recent brand upgrade project of Zhuo Meizi served by our brand strategy team of Star Creator has let me see the same tenacity and persistence from the founder.
In 1996, at the age of 17, Cheng Huaqiong came to Urumqi alone from Guizhou;
In 1998, Cheng Huaqiong started her business from a small rice noodle stand. In the same year, with the Zhuoji rice flour founder of the elder brother began to plan for self-built rice flour factory;
2000, Zhang Jiaqian, Cheng Huaqiong husband and wife with Zhuoji rice flour elder brother *** with the investment, *** build rice flour factory;
2003 Railway Bureau store Zhuoji rice flour was born;
2005 Railway Bureau Zhuoji rice flour renamed Zhuoqianzi rice flour;
2008 In 2008, the first upgrade of the Railway Bureau store;
In 2010, Zhuo Meizi's trademark was successfully registered;
In 2014, Zhuo Meizi's first franchise store, Xiaoxigou store, opened;
In 2016, Zhuo Meizi set up the first fully-intelligent sauce production and food research and development company in Xinjiang - Qianfa Foods Limited Liability Company, the development of convenient rice noodles for the market;
In 2018, Zhuo Meizi brand repositioning, start a new brand road, striding towards the national market!
In the communication and exchange with Mr. Cheng, what I feel most y is - "women are soft and weak, but mothers are strong". Mr. Cheng doesn't say much, but his words ring true. From her home in Guizhou alone to Urumqi 17-year-old girl to now become the leader of the Zhuo Mei Zi chain of restaurants, this journey is not flat. What people see is that she is now flourishing, what they do not see is those who get up early in the morning and work hard day and night.
Cheng Huaqiong and Tao Huabi are both ordinary people who rely on their own hands to create and change their destiny.
Tao Huabi has not only changed her own destiny, but also changed the destiny of millions of people today. "Lao Ganma" sells 2 million bottles a day, 13,000 tons of chili peppers a year, 17,000 tons of soybeans, sales of 4 billion. 120,000 acres of chili pepper planting core base directly drive farmers to use 2 million workers ......
Cheng Huaqiong's Zhuo Meizi rice noodles, has also begun chain development, in addition to the operation of the store, she hopes to make bigger and stronger the whole rice noodles industry chain. In Cheng Huaqiong's heart, there is also a dream: to help more people get rich, improve the lives of these families and benefit their children......