Hotel culture is the embodiment of the intangible value of the hotel. Only by transforming this valuable intangible asset into the process of concrete practice can the cohesion and centripetal force of the hotel be continuously strengthened and become the core of the hotel's common values. Constantly improving the quality of employees through rational allocation of talents is the foundation of hotel culture construction and management. It is necessary to strive to create a group of high-quality employees and a personalized business style, so that the corporate culture can be truly implemented. Hotel culture is real, and it must start from the foundation and the managers. Hotel culture is embodied in the layout of the hotel environment, in the publicity of guests, and in the daily management behavior of hotel employees, especially managers. The continuous innovation of hotel daily behavior is the most effective carrier of corporate culture. For example, a hotel group prepares various daily expressions related to tourism every week to teach tourists to learn to communicate simply in local languages. It is these subtle service behaviors that reflect the corporate culture of the hotel group starting from customer needs everywhere. Hotel enterprises committed to the construction of corporate culture should also seize the time to do a good job of employee behavior norms at different levels and in different regions, especially the behavior norms of managers, the etiquette norms of employees' social places, and the long-term norms for improving the cultural quality of employees.

"half of a famous brand is culture"-creating a famous hotel brand, highlighting its cultural characteristics and strengthening its cultural management will surely become the key to the success of hotel management. It is the only way for hotels and their products to become famous brands to fully introduce hotel CIS. All the elements related to the hotel image should be comprehensively and systematically planned and designed, and through the unified communication of all-round multimedia, the brand-name image of the hotel with unique cultural taste should be shaped to seek public recognition.

the management of famous brand culture is to regulate and restrain the internal and external behaviors of hotel employees from the level of hotel corporate culture system, and it is the organizational basis and institutional guarantee for creating famous brand culture. Internally, it is mainly reflected in the scientific reform of hotel management, which requires hotels to formulate the development strategy of institutional culture to provide institutional guarantee for the implementation of the hotel value phenomenon system; Externally, it is manifested in the establishment of cultural development strategy.