Opening a weight loss restaurant: thin other people "fat" their own

Entrepreneurship is the hope of many people, but look around, nowadays it seems that every industry people are doing, always make people feel slower than others, don't know what to do good. In fact, market saturation is only the surface phenomenon, in fact, as long as the heart digging, or can find a lot of entrepreneurial opportunities. The fierce competition in the food and beverage industry is well known, pay attention to see, almost every day there are hotels, restaurants opened, then the food and beverage industry inside is not to find entrepreneurial opportunities? No, the market is like a sponge, as long as you pay attention, or can squeeze out space. Chen Wu, he brought his entrepreneurial ideas - thematic weight loss restaurant.

Entrepreneurial musings

The old saying "food is the God of the people" has been around for a long time. But with the changes in society, nowadays, if you want to get a foothold in the catering industry, in addition to strong capital but also have a unique process. Szechuan cuisine, Cantonese cuisine, Lu cuisine ...... people can think of dishes can be found on the streets of the capital. But Chen Wu after a long time of market observation found that the whole of Urumqi although restaurants but can let the special people can both enjoy the food and can achieve a certain purpose of the restaurant is not. Chen Wu pondered this for a long time, why in the mainland so popular theme restaurants, Urumqi is not? Running research companies, visited more than 20 hospitals in Urumqi, more than 100 weight loss beauty salons, 2 months, ran out of 3 pairs of shoes, and finally Chen Wu more and more firmly a belief - to open a weight loss as the theme of the restaurant. He wanted to Urumqi 4, 50,000 obese people as the main customer base, the weight loss as a restaurant special selling point, business is certainly red hot.

Business strategy

The project was found, but Chen Wu did not idle, and then began to inspect the site, do the budget. How can people come to this restaurant, and like to come to the store to spend it? Chen Wu has taken great pains to think about. The location can not be too remote, so people can not find; luxury locations, commercial areas are not suitable, first of all, by the financial constraints, and secondly, there is the constraints of people's affordability. "Weight loss restaurant, the consumer target is mainly women and children, as well as high-income middle-aged men." After more than 2 months of investigation, Chen Wu has a clear grasp of the key factors. The location should be in a large community as well as high-grade leisure area or around the hospital, so that it can be shown to the key consumer groups, and the key consumer groups accept it. Chen Wu made the decision. In terms of business strategy, the theme of the restaurant, the main target is the obese people, then naturally in the diet should be different from ordinary restaurants, can not contain fertilizer, but also to make the food delicious, in order to allow people to achieve the purpose of enjoying good food and can lose weight. Can even expand the consumer group to the general population, after all, both to meet the normal needs of the body, but also healthy diet is everyone wants to get. "So there must be unique dishes for weight loss, such as seafood and vegetarian dishes and other series of signature dishes to attract specific consumer groups." Chen Wu said. In addition Chen Wu also arranged several weight machines in the store, arranged a special staff responsible for customers to make records, such as weight, date, phone and other information, to establish a customer file, to develop a specific weight loss recipes to help customers achieve their goals.

Benefit Analysis

The store area of more than 60 square meters, monthly rent of 5500 yuan, renovation costs of 30000 yuan, 5000 yuan of liquidity in the early stage, as well as recruitment and advertising and publicity costs of 20000 yuan or so, a total investment of 60000 yuan, in addition to the funds allow, you can set up a lounge bar in the store for customers to consume the exchange of weight loss experience Or gossip, the total investment needs about 70,000 yuan is enough. In terms of revenue, Chen Wu's weight loss restaurant, for each customer, before eating need to weigh, and then specialists will give several reasonable menu for customers to choose from, so in the cost can control the amount of customers to control food to achieve the purpose of cost savings, profits can be to more than 25%. In addition, you can also engage in the form of membership to stabilize the customer base, which undoubtedly can bring other benefits. And with their own advertising and publicity and customer word of mouth, business naturally continue to flow, and in the mature, can open a chain of stores throughout Urumqi, become the first brand of weight-loss restaurants, the business is not at all worry. Interview with Chen Wu three times, the project forwarded to the regional entrepreneurship association expert review, got a sentence: worth rapid promotion. But Chen Wu said: "management can not keep up, the funds can not keep up, do not dare to expand, I hope to have a professional management to participate in this project, but also hope to find a partner to do this project, to provide a reasonable diet for the obese, which is my ultimate goal."