VI: visual recognition
VI: a complete and systematic visual expression system centered on signs, standard characters and standard colors. Convert the above abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identification design has the most communication and appeal, and is most easily accepted by the public, which is of great significance.
VI system:
a. Basic elements system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbolic patterns, propaganda slogans, etc.
B. application systems: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications, etc.
the main contents of a set of VI design:
I. Basic element system
A. Logo
B. Standard word
C. Standard color
D. Combination of logo and standard word.
II. Application system
A. Office supplies: envelopes, stationery, notes, etc.
B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.
C. Internal building environment of the enterprise: signs of various departments, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.
D. means of transportation: cars, vans, buses, trucks, tool carts, tankers, ships, planes, etc.
e. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, cultural shirt, tie, working cap, buttons, epaulettes, badge, etc.
F. Advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.
g. product packaging: paper box packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.
H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.
I. display: window display, exhibition display, shelf display, display display, etc.
J. Printed matter: company profile, commodity description, product profile, calendar, etc.
VI design content
11■ Business card design (Chinese style)
12■ Business card design (Western style)
13■ Business card design (Chinese and Western style)
14■ Letter paper (blank)
15■ Letter paper (horizontal stripes)
16■ Letter paper (grid) Medium, Small)
11■ Design of fax paper header VI
12■ Note paper
13■ Various forms
14■ File folder
15■ Company-specific manuscript paper
16■ VIP card
17■ Guest card
18■ Pass < p. Sign the sticker
24■ Special aviation envelope cover
26■ Special sea newspaper (folio, 4k long)
27 ■ trophy
28■ paper cup VI design
29■ file format
31■ office pen
31■ computer report
32■ message
33□ packaging paper VI design (monochrome)
34□ packaging paper VI design. □ adhesive tape
39□ packaging label
41□ packaging plastic tape
41□ packaging carton
42□ gift packaging bag
43■ company flag
44■ commemorative flag
45■ mode flag
46■ vertical flag
. Award flag
53■ Commemorative flag
54■ Promotion flag
55■ Celebration flag
56□ Theme flag
57□ Other VI design
58■ Male executive staff uniform
59■ Female executive staff uniform
61■ Male executive staff uniform < P>64□ male storefront staff uniform
65□ female storefront staff uniform
66□ male display staff uniform
67□ female display staff uniform
68□ male service staff uniform
69□ female service staff uniform
71□ male public works staff uniform
71□ female public works staff uniform. > 74□ male cleaning staff uniform
75□ female cleaning staff uniform
76□ male chef staff uniform
77□ female chef staff uniform
78■ male sportswear (season 2)
79■ female sportswear (season 2)
81■ sports jacket (season 2) < p Tie
86■ scarf
87■ belt
88□ safety helmet
89■ working cap
91■ employment certificate
91■ rain gear (poncho, Umbrella)
92□ Other VI design
93■ TV advertising trademark style
94■ newspaper advertising trademark style
95■ magazine advertising trademark style
96■ personnel advertising trademark style
97■ company profile trademark style
98■ product profile trademark style
99□ Reply) trademark style
112□ poster trademark style
113■ POP trademark style/ POP design
114■ Slide brand style
115□ Other VI design
116■ Modeling signboard (indoor)
117■ Modeling signboard (outdoor)
118■ Straight signboard design
119■ Horizontal signboard design
111■ Site signboard VI. P>114■ Building floor signboard
115□ Riding downstairs signboard
116□ Riding floor cylindrical signboard
117□ Hanging signboard
118■ Canvas signboard
119■ Outdoor billboard (street sign advertisement)
121■ No parking sign
121.
125■ Street tree fence on site
126■ Memorial archway on site
127□ Other VI design
128■ Indoor indicator system
129■ Outdoor indicator system (male * * * Area)
131■ Symbolic indicator system
131■ Department signboard
132■ Total area kanban
133■ Regional kanban
134□ Other VI design
135■ Factory appearance ribbon
136■ Interior image wall
136. 1■ glass door ribbon design
141■ bulletin board
142■ step pad
143■ trash can
144■ ashtray
145■ indoor spirit slogan wall
146□ employee locker
147□ environmental color label
148□ Commercial vehicle
153□ van
154□ van container vehicle
155□ station wagon
156■ passenger car
157■ locomotive
158■ bicycle
159□ trailer head
161□ towing vehicle < Instructions for visiting the venue
166□ Display window design
167□ Display board VI design
168□ Stage design
169□ Spiritual fortress design
171□ Commodity display stand
171□ Commodity display stand
172□ Lighting planning
173□ )
177■ Birthday card (envelope)
178■ Greeting card (envelope)
179■ Thank you card (envelope)
181■ Christmas card (envelope)
181■ New Year card (envelope)
182■ Universal card (universal card) Pencil
189□ ballpoint pen
191□ pen holder
191■ umbrella holder
192■ balloon
193□ mascot gift
194□ note paper brick
195□ salary bag
196■ gift bag
.