Niujie on the west coast is a "cultural commercial street" with a total investment of about 300 million yuan from Qingdao Longhai Group, which integrates "special catering, life service, cultural and sports activities, social interaction, education and training". Shang Jie Street covers an area of 34 mu, with a total construction area of about 20,000 square meters. Located in the south of the west coast, on the west side of the intersection of Binhai Avenue and Xianggongshan Road (the north side of Haizhiyun Phase II). It is an important pole of the "four-circle and multi-point" characteristic business circle pattern of Athena Chu Street, and it is also an innovative work of Qingdao Longhai Group to vigorously develop the cultural tourism industry and high-end catering brands.