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How to do WeChat marketing well in catering industry

1. Push coupons. It can be preferential information, active information, brand information, a new experience and other news. Anyway, let your users know the latest trends in their subscriptions, which can promote storage. The most convenient and effective way is coupons. For catering, there is nothing more real than discounts. You can push out more tricks and eventually play with a coupon.

2. Apply for a WeChat store. Shop promotion is an important place for WeChat, with members or discounts, to encourage customers to scan the code to pay attention to WeChat WeChat official account, increase the accuracy of customers and increase a large number of actual consumer groups, which is very important for the smooth development of WeChat operation in the later period. Store promotional materials are attached to two-dimensional codes, and the certification service number can generate millions of two-dimensional codes. We will slowly talk about how these two-dimensional codes are applied to the catering industry.

3. Set up more value-added services. From the hotel, value-added service is a necessary means to obtain loyal users. For the navigation and positioning of hotel catering, recommendation of surrounding features, etc., we can also provide some booking and pick-up services, etc. These services can be booked and delivered through WeChat, and consumers can realize self-service. Provide free manuals, customer service suggestions and build a bridge of communication.

4. Sweep and get free gifts or discounts. QR code is the super entrance of catering O2O. You can directly follow WeChat WeChat official account by scanning the code, and receive gifts or discounts for free. No one will refuse to pay attention to you, so that the attraction will increase and the fans will naturally grow.

5. The promotional activities should be publicized in time. If merchants want to succeed through WeChat marketing and gain user support, they must use their brains to come up with creative promotional activities and content. For example, in the off-season, preferential activities must be large, so as to attract customers and guide them to form the habit of consumption.