It is reported that some large KTV chains in Nanjing have learned that since the launch of the "Sunset Red Entertainment Day" to benefit middle-aged and elderly friends, the daytime venues have been full, and many middle-aged and elderly people who used to be secretive about entertainment venues now have another entertainment and leisure option besides dancing square dance. Relevant persons from Jiangsu Entertainment Industry Association introduced that this is a powerful measure for "Sunshine Entertainment" to light up people's leisure time with free, low-cost and high-quality services under the background of China's cultural and entertainment industry's comprehensive transformation and upgrading.
It is understood that this free K-song for middle-aged and elderly people is the "Sunshine Entertainment Sunset Red" sunshine entertainment benefit project launched by Jiangsu Entertainment Industry Association and Nanjing Culture and Entertainment Association. Wu Dan, secretary-general of Jiangsu Entertainment Industry Association, said that after opening the previously closed daytime venue, many KTV found that the electricity and cleaning fees invested were "over-valued". Now it's free, lowering the threshold, and many people are willing to try it. In this way, many KTVs have also increased their business volume, resulting in very good social and long-term benefits.
Nowadays, in well-known cultural and entertainment chain enterprises in our province, such as "Windsor KTV" and "Mi Le Star KTV", all middle-aged and elderly people over 51 years old can apply for a card with their ID cards and enjoy free singing from 9: 11 am to 5: 31 pm every day, or they can sing nostalgic songs with their partners for a small amount of tea. It is understood that the statistics of the two large KTV chains in Nanjing on the day of the Double Ninth Festival show that the attendance rate during the day actually reached 81%, which is unprecedented.
The operation of the "Sunshine Entertainment Sunset Red" project is the "Breaking the Wall" action, which not only provides free, low-cost and high-quality singing and dancing experience services for middle-aged and elderly friends, but also transmits the whole image of sunshine entertainment to the whole family through middle-aged and elderly friends, thus promoting the healthy transformation and development of the entertainment industry.
the project will also be promoted in the whole province. Taking the event as an opportunity, Jiangsu Entertainment Industry Association will take the lead in forming the relevant working mechanism, and participate in the most representative song and dance entertainment venues, entertainment entertainment venues and other institutions in the province as well as local industry associations to comprehensively promote the "Sunshine Entertainment Sunset Red" project to benefit middle-aged and elderly friends in the province.
The project "Sunshine Entertainment Sunset Red" is supported by the Ministry of Culture and headed by China Culture and Entertainment Industry Association. It aims to integrate and develop the leisure resources of entertainment places during the day by taking advantage of the characteristics of entertainment places during the day, and to deliver the positive energy of the cultural and entertainment industry by providing free, affordable and high-quality cultural and entertainment professional services to middle-aged and elderly consumers.