With the rapid development of modern tourism, the quality of travelers on the tourist experience is increasingly high. In terms of the dining experience in the tourism process, simple "full" is far from being able to meet the needs of tourists, tourists in the tourism process, more concerned about the quality of food and beverage, safety and even characteristics and culture. Here are some of my carefully recommended chain restaurant store design and decoration effects, I hope you can feel!
Chain of restaurant store design and decoration effect diagrams show
Chain of restaurant store design and decoration effect diagram 1
Chain of restaurant store design and decoration effect diagram 2
Chain of restaurant store design and decoration effect diagram 3
Chain of restaurant store design and decoration effect diagram 4
Chain of restaurant store design and decoration effect diagram 5
The development trend of chain restaurant industry
One, take the road of high-quality and efficient fast food
With the accelerated pace of life in the city, the residents of the income level of the community on the increasing demand for fast food, high-quality, low-priced and efficient fast-food restaurants are bound to be welcomed by the majority of residents. China's famous scientist Mr. Qian Xuesen once proposed, should be in some of our country's major cities, the establishment of fast-food centers, to the scale of operation of high efficiency and low cost, to meet the dietary needs of the general public, accelerate the pace of socialization of household chores, and promote China's economic development. In fact, China has many hotels and various types of catering enterprises, through the operation of fast food business and make their own good economic benefits.
Two, more emphasis on the marketing environment of the mood, the atmosphere
Modern society, consumers, often with a lot of emotional components in the consumption, easy to be influenced by the environmental atmosphere. In the diet they do not pay much attention to the taste of food, but pay great attention to the environment and atmosphere when eating. Requirements for eating environment "scene", "emotional", so as to better meet their emotional needs. Therefore, quite a lot of restaurants, in the layout of the environment, to create the atmosphere up and down a lot of effort, trying to create a variety of unique, appealing to a variety of moods. Or novelty and chic, or warm and romantic, or quiet and elegant, or lively and exciting, or opulent. Or small and exquisite. Some show the city style, some show the country style. There is a sergeant's style, there is a Western style, and there is a combination of East and West. From the culinary environment to the very romantic color store name, dish name, so that you can eat too quickly at the time, baked up a thousand years of flow of elegance and a faction of the warmth of the people and the feelings. The interior of the restaurant can also come to some strange ideas. For example, tulips, red roses, etc. to replace the number of tables and tables of the number. In business, ready for the door of the notice board, people feel cold and heartless, if instead of 'the store at 9:00 a.m. to start business, please wait' 'this day at 10:00 p.m. closed, tomorrow morning at 9:00 a.m. goodbye, please forgive me,' it is a feeling of affection. Therefore, fast-food restaurants and some big hotels with good environment are popular among people.
Three, eco-agriculture, green food, health care environment will be more people's attention
With people's concern for environmental pollution, ecological balance, their own health and other issues is increasing the degree of concern, pollution-free, non-polluting green food, health care food, by the consumer's welcome, many food and beverage enterprises to adapt to this requirement, have launched their own health care green recipes, and increase the health care facilities to create a health care environment. Health facilities, to create a health care environment.
In recent years, many knowledgeable people at home and abroad, the concept of health put forward a new interpretation. Many catering companies have launched a series of promotional measures accordingly. For example, the promotion of healthy recipes, the introduction of health information (such as the provision of health, sports-related magazines, or attached to health clubs, yoga classroom, or screening foreign sports films, organized workshops on healthy recipes, etc.), the provision of health facilities (such as setting up a 'massager', 'fitness machine ' 'Oxygen supply' etc.), and providing a healthy environment (e.g. a non-smoking restaurant etc.) to meet the changing attitudes and demands of the people.
In recent years, the health effects of medicinal food have been recognized by more and more people. The more restaurants are opening, the more medicinal food restaurants are opening. High-fiber-rich vegetables and fruits, no pollution and nutrient-rich wild vegetables, in the restaurant dishes accounted for the proportion of the growing, and the original restaurant as the main dish, the big dish of high-fat, high-protein food is relegated to a secondary position. Because according to scientific analysis, high-fiber foods can play a role in lowering cholesterol, reduce the rate of cancer, control the role of blood sugar concentration; and has not been valued by the restaurant's wild vegetables, because of its taste and no pollution, safe and reliable, but also rich in carotenoids, ascorbic acid and riboflavin, such as health-conducive micronutrients, has a good medicinal value. According to the analysis, the wild vegetables in the caper has and spleen diuretic, stop bleeding and purpose, Chinese wolfberry has nourishing liver and tonifying the kidney, benefit the function of the yang, Malan head has a clear lungs and anti-inflammatory, stopping bleeding and cooling the role of blood, chrysanthemum brain has a wind dispersal, calm the liver and the role of the purpose. In the Nanjing area, wild vegetables have become an important part of the public table, and restaurants have adapted to changes in public consumption demand, have introduced a variety of carefully crafted wild vegetables.
Four, pay attention to personalization, specialization, image of the service
With the improvement of people's standard of living, consumer demand will become increasingly personalized, which requires companies to pay attention to people's specific requirements, according to the specific consumer scenarios, consumption time, consumption of the object, to provide targeted services, and accordingly shaped to meet the customer requirements of the corporate image. Such as lover's restaurant, fan restaurant, Xiaojian restaurant, divorce restaurant. From the psychological point of view of modern consumers, many people in a certain kind of consumption, not only the consumption of goods itself, but also the consumption of commodity fame and image embodied through the goods, because the image has a certain symbolic value, to meet the status of people on the status of the pursuit of people, can make people feel proud of, or to give people a kind of talk, a kind of experience.
Fifth, pay attention to people's emotional life, social activities and other aspects of demand
Emotional life is one of the basic needs of the people, in recent years the rise of a wave of the so-called "inciting" marketing methods, that is, through a variety of measures to stimulate and mobilize people's emotions, in order to achieve the purpose of promotion. Many catering enterprises also through the establishment of such as couples box, couples cafe, couples set meal, couples barbecue and other services to promote. Or to strengthen the family reunion, friends of the party, parents and children, siblings, folks, classmates, etc. to mobilize people's desire to consume. In the publicity also emphasize the characteristics of emotional services, try to highlight their own consumption environment for all kinds of emotional life. Eating out market is the basis of the catering industry, and an important reason for eating out is based on the need for entertainment, such as weddings and funerals, business talks, emotional exchanges, friends gatherings, etc., people need to seek a better environmental environment, more attentive service, a more formalized place and a richer choice of food.
According to "China's food and beverage industry development prospects and investment forecast analysis report forward-looking", the current development of the food and beverage industry situation is very grim, large fast-food chain enterprises in the first half of the year, the year-on-year growth remained at about 10%, the new stores to complete the expansion of the plan proportion of only 20% -30% of the profits of the local fast-food brands less than 8%. Food business growth slowed down significantly, Guangdong, Hainan, Hunan and other places even appeared due to overburdened and closed down, or foreign rentals, transfers. In addition, hot pot enterprises in the first half of the turnover rate generally reached a record low.
In 2006, China's annual retail sales of food and beverage consumption for the first time exceeded the trillion yuan mark, reaching 1,034.55 billion yuan, a year-on-year increase of 16.4%, a net increase of 145.8 billion yuan over the previous year, for 16 consecutive years to achieve double-digit high-speed growth, compared with the reform and opening up of the initial period of 1978, an increase of 188 times.
In 2007, the development of China's catering industry took a new step forward, with annual retail sales reaching 1,235.2 billion yuan, an increase of 200.65 billion yuan over the previous year, a year-on-year growth of 19.4%, 3 percentage points higher than the same period of the previous year, accounting for 13.8% of the total retail sales of consumer goods, pulling total retail sales of consumer goods to grow by 2.6 percentage points and contributing 15.6% of the growth rate of the total retail sales of consumer goods. The contribution rate to the growth of total retail sales of consumer goods was 15.6%. The rapid and sustained development of China's catering industry shows that, against the backdrop of social demand and economic development, the overall scale of the industry has been expanding, and its status and role in the national economy have been significantly elevated and strengthened.
From January to November 2008, the retail sales of the national lodging and catering industry reached 1390.51 billion yuan, up 24.9% year-on-year, basically unchanged from the previous year, and accelerated by 6.1 percentage points compared with the same period of the previous year, accounting for 14.2% of the total retail sales of consumer goods in the same period, and pulling the total retail sales of consumer goods to grow by 3.5 percentage points. In November, the national lodging and catering industry continued to maintain rapid growth, retail sales of 137.66 billion yuan, an increase of 25.1% over the same period last year, accelerated by 3.5 percentage points, but 6.6% lower than the previous month.
Small supermarket decoration effect of small supermarkets how to decorate in order to wealthSupermarkets for the convenience of people's lives at the same time, but also for the owner to obtain a lot of commercial profits. Therefore, there are many young people also want to open a small supermarket to embark on the road to wealth, then small supermarkets should be how to decorate the design?
The following to enjoy a small supermarket decoration effect, and to understand the small supermarket decoration design points.
Small supermarket decoration effect
Small supermarket area is limited, we should decorate the walls and the top of the light color should be used as the main tone, so as to facilitate the creation of a fascinating shopping atmosphere. The ground should be paved with moisture-proof, non-slip, durable tiles. Small supermarkets in the internal decoration, should consider fire prevention, anti-theft and other issues. Small supermarkets should be decorated with fireproof materials, walls and ceilings as much as possible do not have too much decoration.
Small supermarket decoration effect
Supermarkets need to place a variety of goods, which requires the use of a variety of shelves. We can choose the right shelves according to the area of the store, in each row of shelves installed uniform configuration of the end, can make the shelves look more beautiful, but also can increase the display area. In order to make the overall style of small supermarkets, shelves should try to match. In the design of the shelves of the location, to consciously use the shelves to merchandise zoning display. Small supermarkets according to the types of commodities can be divided into spices, non-staple foods, daily necessities, cigarettes, alcohol, tea and other functional areas.
Small supermarket decoration effect
Commodity display implies a university question, commodity display in place, you can bring better returns to the supermarket. Everyone in the arrangement, should be placed in a regular, overall beauty, color and shape with coordination. This requires the mastery of two principles: 1, easy to see the goods easy to take, in general, to the horizontal line of sight as a benchmark, the horizontal line of sight above 10 degrees to the lower 20 degrees of the range of easy to see the area, the goods are best placed in this range. The so-called easy to access, that is, to make the display of goods easy for customers to touch, take, so that the shelves should not be too high. 2, according to the characteristics of the goods to display, the characteristics of the goods are different, the location of the display is also different. Shelves of the top and bottom is people watching and take the goods more laborious place, therefore, shelves of the top and bottom should be displayed gross margins low, slow sales, packaging volume of goods.
Small supermarket decoration effect
In order to facilitate customers to find goods, we are in the arrangement of supermarkets, should follow the principle of relatively fixed location of goods. However, due to the supply situation, seasonal and other factors, the location of the display of goods is often difficult to maintain a long time unchanged. At this time, we should try to maintain the same type of goods partition of the stability. Once the partition of the goods have a big change, you can set up in the store signage and so on to explain to customers.
Mall decoration design styledecoration, in different places have different design styles, in the individual home, the design style of the decoration is more according to the owner's personality to design. And in some places, the decoration design style is to take into account the feelings of other people, such as shopping malls. There is no doubt that the main purpose of the mall decoration is to attract more consumers, eye-catching mall decoration design style can make consumers in the mall can stay longer, stimulate their desire to buy. It can be seen that the mall decoration design style is quite important. Next, I will introduce you to the mall decoration design style of the relevant content.
A high-grade shopping mall shopping space, should be relaxed, comfortable property environment and counter exquisite combination of decoration style. For customers to create a consumer atmosphere, so that customers can feel the pulse of the fashion, the impulse to shop, not only the brand price of the goods themselves, but also the counter decoration art style, fine art decoration, from the grasp of the details. The three basic elements of the interior space of the mall are goods, consumers and buildings. Grasp these three basic points is the key to success or failure of the design.
A commodity and shopping mall decoration design style
1,
The size of the type of commodity range
:The size of similar commodities change how much, such as musical instrument stores have a huge piano and a delicate harmonica, while the bookstore and optical store of the commodities are basically the same specifications. This different magnitude of change resulting in a different sense of space, the magnitude of change in the goods, display a rich shape, but also easy to cause chaos, the design should emphasize the order. Reduce artificial decoration elements. Change the magnitude of the goods arranged neatly, but easy to fall into monotony, the design should focus on changes, increase the decorative elements.
2,
Commodity shape
: the same type of commodity shape changes, the space will feel lively, but also easy to clutter, such as toy stores. If the image of the goods sold is not very different, conceptualization of space should focus on changes, otherwise it will make people feel stagnant. For example, shoes, not much change in the shape of each other, and our common shoe stores are categorized, it is difficult to arouse people's interest. On the contrary, some foreign shoe stores tend to make full use of space and display device changes, resulting in a lively atmosphere. In addition, the shape of the goods also has variability. For example, clothing stores, the use of models to form a colorful image. Models are often the main elements of the composition of the fashion store.
Two consumer behavior psychology and shopping mall decoration design style
1, business psychology will be divided into three categories of customers. ① Purposeful shoppers. They entered the store before the purchase of the target, so the eyes are focused, clear footsteps, ② selective shoppers they have a certain range of attention to the goods, but also pay attention to other goods. They are slow, but their eyes are more focused. ③ Aimless visitors who go to the store without a certain goal, slow, unfocused, irregular action.
2, _Pu account of the barium carbon de generous to take 3 to send to HuaiBin TangFen brewing animal 9 careful to be careful about the reality of the battery moss beer glittering embrace sewing can be a beautiful sub-silk Ting 5 Qin JingKuo ship joyfully use grip dye push hemlock bad stranded cut breakfast tirades U letter frequency neon utter bananas, each piece of the relative likelihood of being noticed the smaller. Overseas experiments have been conducted to show that the possibility of attention is reduced much faster than people only from the quantitative point of view expected. Adding the second signboard does not reduce the possibility of the first signboard being noticed by half, while the third signboard has a greater impact, and when it comes to fifteen, the possibility of a particular signboard being noticed is much lower than fifteen percent -. Experiments show that the average person's visual attention range of no more than seven, such as a short period of time to present the alphabet, the average person can only see about six, which is very useful to us in the interior design of the reasonable determination of the number of commercial signs and advertisements, the number of counters grouped together and the scope of the division of space and so on. In the interior design based on the characteristics of the goods to establish a theme, around which a set of interior decorating techniques to create a mood, easy to give consumers a deep feeling and memory. For example, in the children's animal toy store, the designer created the theme of the forest paradise, flannel animals in the tree climbing, lying, leaning, appear very lively and lovely. Such interior space although the decoration is simple, but the attraction of small customers is not weak at all.
2,
Repetition of the mother tongue
. Some stores specializing in certain brand-name products, often using the product logo as a decoration, in the door, wall decorations, display devices, bags repeatedly, to strengthen the customer's impression.
The above is a small shopping mall decoration design style related to the contents of the introduction made, I hope that for those engaged in the design of the profession or interested in the design of friends, can be obtained from the above content more or less harvest. In addition, some of the above content can also be applied to home decoration, after all, their own home decoration more unique, more beautiful, can bring visual beauty, but also can bring a good mood and sense of achievement Oh!
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