Introduction: Harbin Dongxiang Gold Store Harbin Dongxiang Gold Store Co., Ltd. was founded in 1948. It is the first state-owned gold shop in Heilongjiang Province approved by Northeast Branch of China People's Bank. At the beginning of its establishment, Hadongxiang Gold Store made corresponding contributions to stabilizing the financial market price and financial order in New China. During the Cultural Revolution, Harbin Branch of the People's Bank of China was reorganized and resumed business after the Third Plenary Session. Harbin Dongxiang Gold Store has achieved the initial accumulation from 1984 to 1993, occupying a certain scale in the provincial market. But at the same time, there are some weaknesses, such as single business variety and few self-owned assets of enterprises. Since 1993, under the leadership of general manager Chen Liang, all employees have guided the enterprise with Scientific Outlook on Development, strived to innovate and keep pace with the times, which has made the enterprise undergo earth-shaking changes. Now it has developed into two wholesale departments, a gold jewelry processing factory, five retail stores and nearly 40 franchise stores. Business in gold, platinum, palladium, gold, diamonds, jewelry inlay and other jewelry, and start a variety of jewelry purchase and exchange business. In 2005, Hadong Xiangjian Store carried out the shareholding system reform, and all employees held shares. With the development of business, Hadongxiang paid more attention to the brand development of enterprises, and applied for registration in the State Trademark Office from 1993. , "DX" and ""three trademarks. Since 1980s, with the management policy of high-quality products, reasonable market price and excellent service, it has won the trust and support of people from all walks of life, laying a solid foundation for the leading position of Hadongxiang Gold Store in the same industry. Adhering to the development concept of "honesty, hard work, innovation and development" of several generations, after more than half a century of unremitting efforts, Hadongxiang Gold Store has now developed from a small shop specializing in small-scale wholesale and single retail to an enterprise with two wholesale departments, a gold jewelry processing workshop, five retail stores and nearly 40 franchise stores. Its business scope covers jewelry processing, wholesale, retail and other fields, and its business varieties involve gold. Chen Liang, chairman of Jin Dian, Hadong Town, said: "Enterprise management is like sailing against the current. If you don't advance, you will retreat. In order to occupy a place in the fierce market competition, we must adhere to the guiding ideology of honesty, innovation and development and form our own unique characteristics. " Therefore, in addition to the traditional wholesale and retail, Hadongxiang regularly holds various new product exhibitions every year, and well-known domestic manufacturers will send large teams to participate in exhibitions and model catwalks. In his business activities, Hadongxiang won the honor of the relevant leading departments. For example, Ha Dongxiang is the executive director of China Gemstone Association and the vice president of Heilongjiang Gemstone Association. At the same time, Ha Dongxiang has worked closely with the World Gold Council, International Platinum Association, DTC International Diamond Promotion Center, International Palladium Association and other institutions to become excellent partners. In 2008, Hadongxiang joined the International Platinum Association and became one of the important partners of Longjiang International Platinum Association. Since 1993, Jin Dian of Hadong Lane has invested a lot of money to continuously promote the brand image of Hadong Lane. At that time, most enterprises paid little attention to advertising. Hadong Town, Jin Dian took the lead in publicity and made a rigorous and feasible distribution plan. Promote Hadongxiang brand through television, radio, newspapers, internet, magazines and outdoor advertisements such as Heilongjiang Public Channel, Heilongjiang Legal Channel, Heilongjiang Metropolitan Channel and New Evening News. Ha Dongxiang has been using advanced means to promote himself in management. Hadongxiang is the first enterprise in Heilongjiang Province to use yellow, platinum and palladium detectors, and it is also one of the first enterprises to use instruments to detect human raw materials in retail, which avoids the instability and subjectivity of manual detection. At the same time, Ha Dongxiang has introduced several computers and tried to manage ornaments with advanced gold jewelry software. In 2009, Hadong Town spent nearly 80,000 yuan to introduce a new laser engraving machine, which made the era when gold jewelry could only be carved and printed by hand become history. With all kinds of advanced modern management equipment, Hadongxiang saves manpower and material resources in sales and improves work efficiency. Hadong town attaches great importance to the introduction and cultivation of talents, introduces scientific modern management system, pays attention to improving employees' professional quality and mental outlook, enhances employees' sense of responsibility, makes a good talent reserve, enables outstanding talents to stand out in specific positions and display their talents, thus creating a team of employees with strong cohesion and outstanding creativity. Among them, there are 2 diamond appraisers (GIA) from Gemological Institute of America, China Jewelry and Jade Quality Inspector (CGC) 1, and Royal Gem Appraiser (FGA) 1. At the same time, Hadongxiang also has 3 senior and intermediate accountants and 2 economists, and more than 70% of its employees have college education or above. As an old shop in Longjiang, Hadongxiang has spared no effort to enhance the overall image of the industry in the province. Hadongxiang not only pays attention to the training and re-education of its employees, but also devotes itself to the training of yellow platinum jewelry sales personnel in the whole province, actively improving their professional quality and helping them to move closer to the international aspect in service. In the first half of 20 10, Hadong town specially invited famous lecturers from China National Inspection Training Center to conduct special training for employees and related customers, and nearly 300 business managers and sales staff participated in this training. In the second half of 20 10, more than 50 front-line salespeople participated in and passed the primary training of the International Platinum Association, and obtained the certificates jointly issued by the International Platinum Association and the China Jewelry and Jade Association. At the same time, in view of the lack of jewelry knowledge and backward sales skills of salespeople in gold shops in other counties, Hadong Town set up a sales trainer based on the jewelry department, compiled training materials, went into customer stores in other counties, and trained salespeople in other counties to improve their professional quality and improve the management level of gold and jewelry industry in Heilongjiang Province. In terms of product management, Hadong Xiangjian Store has always adhered to the development direction of "no one has me, no one has me, and no one has me new", constantly excavating the details of national culture, integrating colorful gold jewelry with the essence of national culture, emphasizing the perfect integration of classical culture and modern life, and making the yellow platinum jewelry culture and fashion perfectly unified. In order to ensure the quality and style of products, Hadongxiang purchased several testing equipment, invested nearly one million yuan, and used advanced testing equipment to transform raw materials into finished products, never letting go of any mistakes. For the traditional ornaments of gold ornaments, such as the third gold ring (hoop, egg ring, horse stool), smooth bracelet, ear ring and other ornaments, on the premise of maintaining the correct quality, the traditional crafts are innovated, such as the carved Baifu chart shell on the inner side of the ring and the heart-shaped interface of the bracelet joint. These changes increase the aesthetic feeling of products, and the use of traditional ornaments will also bring new brilliance. In 2009, under the concept of maintaining and increasing the value of gold, gold bars became one of many people's investment products. After careful consideration, Hadongxiang launched the "Hadongxiang Gold Bar", which is characterized by "pure quality, excellent price, beautiful appearance and preservation of value". In view of the phenomenon that the price of craft gold bars in the market is on the high side and the style of ordinary gold bars is not beautiful, the introduction of Hadongxiang gold bars makes up for the gaps in these two situations. Once introduced, it was accepted. In business, as one of the time-honored brands in Heilongjiang Province, Hadong Town is not satisfied with building a car behind closed doors. Hadongxiang sends people to participate in Hong Kong International Jewelry Fair, Foreign Jewelry Fair and Shenzhen Jewelry Fair every year, absorbing fashion elements from them, and then transforming them into ways acceptable to the people of Heilongjiang Province, bringing the latest concepts of yellow, platinum and jewelry to the people of Heilongjiang Province. As early as 1995, when gold jewelry was mainly sold in Longjiang Province, Hadong Town set up a jewelry sales department, specializing in the development and sales of diamonds, rubies, sapphires and jadeites. In 2007, Hadong Town took the lead in introducing the concept of gold boutique in the whole province, and set up a special department to promote gold boutique. At the end of 2006, the fashion trend of "Golden Beads", the dazzling dance gold series in 2008, the 3D hard Jintai chain in 2009, and the "Free Wear of Diamonds for 5 Years" activity on 20 10, Hadong Town innovated every year and was ahead of the times. These innovative measures also make Hadongxiang's jewelry always in the position of trend leader. Novel ornaments and excellent service have also brought customers from all over the world to Hadongxiang. Hadongxiang's customer base is constantly expanding, with Longjiang as the center, and its products are radiated to Jilin, Liaoning, Inner Mongolia and other provinces. More than 60 years' experience has brought Hadong a mature and steady corporate style. Hadongxiang Gold Store enjoys a high reputation in the whole country with its elegant and fashionable yellow and platinum jewelry style, high-quality product quality and subtle quality service. Nowadays, the corporate image of Hadongxiang, which is "a hundred years of Dongxiang and a hundred years of honesty", has been well known and recognized by consumers in Heilongjiang, which is the recognition of Hadongxiang brand and the trust in the quality of Hadongxiang products. Hadongxiang Gold Store has been highly valued by relevant departments during its growth, and awarded the following honors to Hadongxiang: 1995, Harbin Social and Economic Comprehensive Evaluation Center: the big seller of gold bank. 1995, Harbin was hailed as the third East Asian Games. 199 1-2000, which was rated as "advanced unit" by Harbin People's Bank over the years. It was rated as "Consumer Trustworthy Unit" by Heilongjiang Consumers Association. In March, 2000, China Gem Association awarded "Excellent Enterprise". In March 2004, Harbin Industrial and Commercial Daoli Branch awarded "Inspection-free and Test-free Enterprise". In February, 2005, Harbin Municipal People's Government awarded the "Enterprise that abides by contracts and pays attention to credit". In April 2005, Hadong Xiangjian Store became the "Vice President Unit" of Heilongjiang Gemstone Association. On June 5438+February, 2006, Hadong Xiangjian Store was awarded "Quality Integrity Member Unit" by Heilongjiang Quality Network. In 2006, Hadong Xiangjian Store was awarded "Qualified Jewelry Quality Inspection Unit" by Harbin Product Quality Supervision and Inspection Institute of Heilongjiang Province, "Integrity Quality Inspection Unit" by Heilongjiang Gold and Silver Jewelry Industry Association and "Director Unit" by China Gemstone Association. In March 2008, Hadongxiang Gold Store was rated as "the favorite jewelry brand of ordinary people" by Heilongjiang Gold and Silver Jewelry Association. In April 2008, Hadong Xiangjian became the "Vice President Unit" of Heilongjiang Gold, Silver and Jewelry Industry Association. In June 5438+February, 2008, Harbin Municipal People's Government awarded "Contract-abiding and Credit-abiding Unit". On June 5438-1October, 2009, Heilongjiang Daily Group awarded "Best Integrity Unit for the 60th Anniversary of the Founding of the People's Republic of China" 201KLOC-0/,China Jewelry and Jade Industry Association awarded "Standing Director Unit", and Mr. Chen Liang, the general manager, was elected as the standing director of the fifth Council. Looking back on the 60-year history of Hadong Town, brilliant achievements are deeply engraved in the long history of Hadong Town. We have reason to believe that Hadong, which has always adhered to the business philosophy of honesty, hard work, innovation and development, will surely achieve further development and growth with the support of leading departments at all levels in provinces and cities. Love is auspicious and passed down from generation to generation. Dongxiang has a hundred years, and integrity has a hundred years.

Legal Representative: Chen Liang.

Established: 1985-03- 19.

Registered capital: RMB 38,506,030.

Industrial and commercial registration number: 230 102 100002456

Enterprise type: limited liability company (natural person investment or holding)

Company address:No. 1 19, Factory Street, Daoli District, Harbin.