miss yan introduction that today, I want to talk about a few pits in the B&B industry, so that those who really like and obsessed about dedicating their youth to this industry to fall off a few few less pits.
The pit of sentiment
Selling sentiment as a product and ignoring the essence of the product
It is undeniable that when I opened my first B&B, sentiment played an absolute role. Away from the city haze, breathing fresh air, and three or five friends to talk about wine. To this day, many media still want me to talk about my feelings when I made the B&B. But now I don't talk about it, I'm afraid of pitting people.
Contact with a lot of people to open the B&B, they miss the feeling of childhood in the old home, they like to have a clean tourist places in accordance with their own preferences for the layout of the house. The market is not how to do? Laozi capricious Laozi own open, such a beautiful thing, after the opening of a variety of similar people are not pouring in? It seems to be a reasonable thing to do, and when you do the operation stage, you realize that the sentiment and the reality are separated by a hundred thousand miles.
All the feelings, the real implementation of the B&B, may be the site selection and the landlord's various negotiations, may be the project operation stage of the anxious OTA and the expansion of customers, but also more likely to be the team is not happy to leave the hands of the people on their own top of the toilet brush a variety of late at night.
All the guests, will not pay for the hostel owner's sentiment. Guests come, may be a friend's recommendation, may be OTA on the awesome review. Of course, first of all, the guest must have heard the name of your B&B (about this, the amount of work would have to be as big as. Let's not assume that you are Fan Bingbing, but think about how you, as a passerby, can achieve Fan Bingbing's popularity?) . The pit of sentiment lies in the fact that many people sell sentiment as a product and ignore the nature of the product.
In the process of starting a B&B, sentiment is only a necessary but not sufficient condition. If only by sentiment to open store, on the fantasy of their own bed and breakfast every day full of guests, I can only say huh.
Money pit
Casually open a B&B, not only can flirt with girls, but also very profitable have to regret that the B&B industry can be profitable less than 50%. Please refer to the various restaurants in the city by yourself, you feel that you have to queue up for a meal at noon. But in fact, the boss after calculating the rent, decoration, labor, operating costs, can only tears to the heart.
B&B is the same, the most beautiful season, holidays and weekends, you find a few rooms are simply not enough. But what about weekdays? What about the cold winter months? Is the rent going to be paid? Do the staff have to be fed?
What about B&Bs that also have 90%+ occupancy rates? I really have to roll my eyes at the fact that Zhao Wei makes 4 billion dollars a year as an actor. What about mass actors who make $100 a day and have to stay in the theater 24/7? Do you have the ability and luck to be Zhao Wei as a B&B?
The pit of site selection
The three elements of the success or failure of the B&B are: site selection, site selection, or site selection The three elements of the success or failure of urban real estate development are: "location, location or location". In the process of doing the B&B, many people have a pat on the head. The old man just likes it here.
The pit about site selection is not only the problem of remote location, bad landscape, poor accessibility or dislike of guests. Serious may be the local government does not promote the B&B project, various documents are difficult to handle, B&B can not run a serious problem.
And the character of the landlord also affects the subsequent development of the B&B. Many of the B&B owners who have fallen into the pit have had to leave because they could not tolerate the landlord's difficulties. The first factor in the success or failure of a B&B is the location, so check out the site selection tips.
I'm bullish and I'm going to be on fire
The real bullishness is that people think you're bullish, not the bullishness of self-improvement. The bullishness of a B&B is equal to the bullishness of the product + high visibility + bullishness and stable service, and you can't have one without the other. Awesome B&B products include many factors, such as good positioning, and positioning to match the hardware building, soft furnishings and a variety of small details. Only one of the building, but also contains the design, construction, decoration, soft furnishings, each of which, where the problem represents your product is not cattle.
In the B&B, the guests can best perceive the soft furnishings. All kinds of furniture, accessories, utensils, disposables should be unified style. And the whole B&B overall style perfect match. In my communication with various B&B owners, excellent products supported by sentiment, usually with strong personal traces, not many problems. But on extremely high visibility, often only a few B&B owners with media backgrounds play nice.
Because extremely high visibility has two cores, one will speak, two in a good channel to speak. Will speak also has two different directions, one is one-on-one communication with guests, and the second is to be in a variety of B&B exchanges and big names for head work. With this skill, good channel opening is also one of the elements that B&B owners must practice.
Good promotion channels include the traditional Internet media, including the new media in full swing, of course, OTA on a variety of reviews to promote are to pay attention to and learn from the object. The lack of media resources, find a media background to deal with the promotion of matters is the main problem I see most of the B&B needs to be resolved.
Of course, in the well-known and familiar B&Bs, there is actually a special media promotion department to focus on this. Having an extremely high profile is what prevents a B&B from falling into a hole. Good and stable service on two points, one is good, two stable. Good, no need to say, can be standardized. Can't table transformation please emphasize love, for example, a guest lost love, in your B&B drink too much. At this time, the shopkeeper should not serve a glass of wine and guests chat? This can not be standardized, but is closely related to the "good".
Stabilization is very simple, always refer to the good standard to do. Even if you have just lost your love today and are in a terrible mood.