when the consumer who has successfully received the coupon goes to the store to use the subsidy, he can scan the QR code of the merchant's WeChat through the function of "Event Pass" or "Sweep" of WeChat, and can use the 51 yuan coupon in full at one time for a single consumption of more than RMB 111, and can enjoy other preferential activities of the enterprise at the same time.

Subsidies refer to financial contributions and price or income support provided by the government or any public institution of a member to some enterprises, which directly or indirectly increase the export of a certain product from its territory or reduce the import of a certain product into its territory, or cause damage to the interests of other members.

Its characteristics are as follows:

(1) Subsidy is a kind of government behavior: the government behavior here is a broad concept, which includes not only the subsidy behavior of the central and local governments, but also the subsidy behavior of private institutions with government intervention.

(2) Subsidy is a kind of financial behavior: that is, there is expenditure in the government's public account.

(3) Subsidies must grant the subsidized party some benefits: generally speaking, this benefit is that the subsidized party has obtained some value from a government subsidy plan that it cannot obtain in the market.

(4) subsidies should be specific: specific subsidies refer to subsidies provided by the government to some enterprises selectively or differently.

interest is a necessary condition for financial assistance to constitute a subsidy, and financial assistance that does not generate interest does not constitute a subsidy. Benefit is generally understood as an advantage that the subsidized person actually obtains or enjoys compared with those who do not receive subsidies. This includes two aspects: who are the beneficiaries of the benefits; According to market standards or commercial standards, what are the advantages or advantages of receiving funding compared with not receiving funding? Benefits are judged by beneficiaries, not by products or their production.

the financial subsidy policy is to provide various forms of financial subsidies to protect specific industries and regional economies when the structure is unbalanced or there is a supply bottleneck. It is an economic lever for the country to coordinate the economic operation and the distribution of interests in all aspects of society, and it is also a specific means to play the role of financial distribution mechanism. It is an important economic policy used by many governments in the world.

As a macro-control means, financial subsidies can be used by the government to achieve various policy objectives, such as promoting the development of production and circulation, stabilizing market prices, ensuring people's lives, and expanding international trade. However, if it is not used properly, the scope of subsidies is too wide and the amount is too large, it will exceed the financial capacity; If subsidies cause the price distortion of some products and the confusion of the operating mechanism of enterprises, they will change from a lever to regulate social and economic activities to a burden to inhibit economic development.