there are two steps in the overall content operation of enterprise. first, the overall operation plan should be made before the official operation of enterprise.

the overall operation planning is divided into three steps: the first step is to make an overall plan for the entire account

The problems to be solved in the planning include what marketing objectives to solve. Marketing objectives include: exposure, word of mouth and transformation.

Step 2: Solve the content ecology of Enterprise

That is to say, what kind of content we use to achieve our marketing goals. We mainly summarize it into three forms: human-oriented, virtual and emotional. We should evaluate which of these three types of content is suitable for achieving the marketing objectives of enterprises.

Step 3: Determine the marketing plan

After determining the marketing objectives and content forms, consider how to form a better communication effect of the content in Tik Tok

Then, personalize the plan. Personalization is the most critical step in the operation of Enterprise, and personalized content can effectively solve the marketing objectives of future enterprises, effectively realize the content forms and effectively spread it.

Personalization planning has four steps:

Step 1: Analyze the brand target TA

Deeply analyze the target group of the brand in Tik Tok, including his age, gender, region, interests, etc.

step 2: analyze the characteristics of KOL that TA pays attention to

analyze the KOL that brand TArget ta pays attention to in Tik Tok, and we need what kind of content this kind of target users like in Tik Tok, and the best reference for choosing the type is KOL.

Step 3: Personalize the brand image based on KOL characteristics.

Deeply analyze the age, gender and content style of KOL, find the KOL prototype that best fits the brand tonality, list the * * * features, and find out the image closely integrated with the brand through the * * * features.

Step 4: Strengthen the staffing through high-quality content output.

on this basis, personalize the brand image, and enrich and strengthen the brand design through continuous high-quality content.

Step 4: Strengthen the staffing through high-quality content output.