"YYSPORTS Road to Victory" refers to a retail channel brand invested and established by Taiwan Province Baocheng International Group (9904TW) and Hong Kong Yuyuan Industrial Group (55 1HK), which integrates sports marketing channels in China.

After years of expansion, YYSPORTS Shengdao has become a leading sportswear retailer and distributor in China. Taking advantage of the sports craze triggered by the Beijing Olympic Games, YYSPORTS managed more than 3,300 retail stores and became the sportswear retailer with the largest number of direct retail stores in China.

brief introduction

Taiwan Province Baocheng Group was established in 1969, and its overall business covers Vietnam, Indonesia, the United States, Mexico and other countries. Yue Yuen Industrial (Group) Co., Ltd. is a blue-chip listed company in Hong Kong with a market value of over HK$ 40 billion. 1 year produces more than 200 million pairs of sports and leisure shoes, accounting for about 20% of the market share of world-famous brands.

200 1 Yuyuan Company, a subsidiary of Baocheng Group, opened its first direct retail store in China and started its retail business. In 2008, Hong Kong Yuyuan Company integrated sports marketing channel resources and founded its own sports marketing channel brand-YY Sports Shengdao.