The slogan of the hotel has nothing to do with your store name and your business variety. The effect it wants is very direct: 1, which will boost morale. 2. Increase employees' centripetal force, cohesion and group consciousness. 3. Self-confidence and pride of employees. Therefore, the slogan is actually very important. In short, it is required to be easy to remember, catchy, imposing and energetic. For example, Qi Xin has made concerted efforts to achieve new heights.