I was delivering luminous letters to a client in the evening, and stopped by to meet up with my girlfriends for a get-together at The Walnut. Why in the walnut? Because inadvertently in the circle of friends to brush to the business alliance program, the price is affordable, the key to this store heard that quite famous, the national chain.

Walnut is the music, food, wine, performance into one, become more cultural atmosphere than the bar and provide cost-effective alcohol food rich nightlife form.

From entering the store to the end of consumption, the process of shopping Wanda, saw a lot of marketing applications, such as super symbols, scene building, super front, organized one or two, I hope to give friends of the restaurant some decorative as well as the production of front and poster inspiration.

A super music symbols, long-distance recognition

From the Wanda parking lot up to the Golden Street, all the way to a variety of shots, girlfriends hate iron, had to look for their own walnut where. I was still marveling at the super large and bright front of Xianhezhuang when. The girl friend pointed to the music symbols in front of me, and said categorically to tell me, in the front of the not far away.

Sure enough, as I got closer, there was the Walnut Lane Music Bar. A few large light bars wrapped around the music symbols at the entrance is very conspicuous.

Although my best friend didn't know what the super symbols were, she knew at a glance that this was the Walnut Lane Music Bar we were looking for by the symbol of music.

What is a super symbol? Mr. Huasan mentioned in the book "Super Symbol is Super Creative" that a symbol is something that everyone can recognize, be familiar with, and love when they see it, and listen to the command of the symbol to act, for example, crossing the street we listen to the instructions of the traffic signal to act. Even if the telephone landline disappears and the green phone symbol appears on our cell phones, we know that it means to answer the phone.?

So what is a super-symbol? Mr. Huasan says that a super symbol is the one with the clearest reference, the most condensed message, and the strongest influence on human behavior.

So in a dimly lit neighborhood, a store that can't show side lighting, music symbols, are the best super symbols. It allows customers to recognize and spread at a glance.

Second, the scene building, so that customers take the initiative to card

Into the walnut, the doorway at the projection lamp, and a waste of photo wall card place, glass room, every scene to take pictures are invincible good-looking, but unfortunately, my girlfriends and I belong to more than thirty old aunts, to take pictures of this matter, completely senseless, only I am the catering advertising people on these various pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat pat.

Girlfriend is worried about Walnut staff, see so crazy shooting me, will not be driven out.

My girlfriend was worried about whether the Walnut staff would be thrown out if they saw me shooting so frantically.

My girlfriend was worried about whether the Walnut staff would be thrown out if they saw me shooting so wildly.

The construction of all the scenes, not only to create an atmosphere, so that customers consume more drinks, but also to provide customers with a lot of beautiful scenery to shoot, take pictures, send a circle, this is the smart way of catering business, they do not advertise, so that customers take the initiative to spread.

Third, the marketing activities to guide, seize the visual contact

From the projection at the entrance, to the piano keys when going up the stairs + those beautiful love sentences, every design makes people heart pounding. I have to say, really understand the young people ah.?

The design of member stored value activities is also very appropriate, table paper on the dining table, posters posted at the bar, there will be corresponding stored value reminders.

The smart marketing of Walnut Lane Music Bar does not lie in the stored-value activities, but accurately captures the hearts of teenage boys and girls, with beautiful scenes, emotive songs, and cool lighting, exuding youthful hormones, who can't help but consume more drinks under the lights and in the midst of the songs.

Our evening meal coupon is from the neighboring tourists service sent in the circle of friends unintentionally purchased, 98 yuan can be said to be very affordable, the key is this time the atmosphere of the feeling is particularly good. We did not store value, and may not come often in the future, not the scene does not like, but because the age group is different. As a twenty-something, fun-loving youngsters, this place can definitely become a must-hit place.

Did you lose money by teaming up with Perimeter Tours? Really will not. Walnut branded management, visibility, the aesthetic construction of the scene, can make people who come in to consume are willing to take the initiative to spread the word, for example, I, but also wrote a special article. And do catering teacher talked a lot of tonight's experience and feelings. These are to Walnut invisible spread, perhaps my readers and friends see this article, the second night to the local Walnut card la.

I forgot to mention that they also do a good job of community marketing. I have a lot of restaurant WeChat groups in my WeChat, and many of them have become dead or advertising groups, but only Walnut, every day is lively, and there is very little advertising. Almost all of them are the process of experience in walnut, and some activities and games.

Fourth, the super front vs hide-and-seek front

Tonight more than went to Walnut, all the way to the street, see a lot of front, y touched. Saw the super door head, also saw the unknowing, deliberately elegant, hide and seek door head.

Walnut's front needless to say, the national unity, the content is: catering brand name: Walnut, category name: music bar. Uniform content, uniform design, and uniform light band decoration, all of which form the assets of the brand Walnut Lane.

Super front is the effective and rational use of every area of the front, whether it is the name of the restaurant, or the restaurant's signature dishes, brand endorsement, scene building, are created to the extreme. Mentioned here is the front of Xianhezhuang, where we simply mention only the marketing details of the marketing in place restaurant in the article, without talking about the dishes and the rest of the business process.

The poster of Zeng Xiaoxian's image, the sculpture of Zeng Xiaoxian, and the ? Sitting chairs next to the card can be punched, double-decker doorway, a circle of light bar outside the doorway to brighten the entire width of the doorway. I have to say, the front of Xianhezhuang, worth learning.

The front walk is Woo's three fat pot chicken, the entire door to the "word to be big, light to be bright, the light will also move" applied to the extreme. The electronic screen is oversized, much larger than the usual electronic screen, the key is that the head of the luminous word is colorful flashing, the word above the giant poster.

I think, Woo's three fat ground pot chicken home door, read my article catering bosses should be envious of the death, a very large first and second-tier cities, the regulation of the door is very strict, their home door, extreme publicity, too rare.

And next to the master will not fry the door head of the fried string store, I returned home to a Baidu, only to know, this is a fried string store, I and my girlfriends read at the same time, the master will not fry (fourth tone). This store is also a brand chain store, opened next to the restaurant so will create a super front, whether it will be under pressure?

The point is that when I look at other local chains online, there are big posters at the door telling customers exactly what kind of store they are, and the front of this store on King Street is really easy to miss.

Passing by the throbbing roasted cactus milk tea store, the whole store is very bright, and the design is very throbbing feeling, there is a kind of teenage girl for the first time heartbeat feeling, I have to say, the designer, very good at the color as well as collocation with the pinch of the customer's psychology.

Dining business, more and more difficult to walk to the inside of the Golden Street can be felt, a lot of restaurant business is very common, because I have three years of cooperation with customers in the neighborhood store, so often come back to visit as well as to update the signage, the neighborhood to change the owner of the restaurant can also be seen.

It's even harder to open a restaurant in a market where rent isn't cheap. Therefore, restaurant owners should be more in the door, the menu and marketing campaigns, more brains, in the creation of high-quality food and service at the same time, but also pay attention to these seemingly unimportant, but has been quietly publicizing the restaurant's door as well as the menu.