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How to Play Crowdfunding for Chinese Catering Business in internet plus?
In the past two years, with the development of internet finance, crowdfunding has gradually become well known, and the catering industry has held up half the sky in the field of crowdfunding. Throughout the local crowdfunding projects in Jinan, the news of project failure is not uncommon, and there seem to be few successful cases.

Opening a distinctive restaurant, cafe or teahouse is a lingering dream of many people. The catering industry has a relatively low threshold for entrepreneurship and has become the subconscious first choice for many makers. When the entrepreneurial model of publicly raising funds appeared, this dream was close to reality at once. However, many crowdfunding cases show that there are great risks at the same time. What should we do for many inexperienced catering crowdfunding investors? How should the public know about risk aversion?

Six years ago, in the Lingxiucheng community of Jinan, Mr. Liu invested in a brand restaurant called "The Past in the South of the City". Business has been good for many years through the way of custody operation. However, from 20 14, the storefront of the restaurant began to age, and for various reasons, the business began to decline.

From the development trend, the future passenger flow will be mainly concentrated in communities, urban complexes and other places. Judging from the community market, this is the place where they start their own businesses, and the layout is already sufficient, while the urban complex is a relative blank spot, which will become a major goal of their future market development. In fact, many urban complexes in our province are also interested in docking grassroots catering. Liao, commercial director of Zhong Min Baihui, said that the company is currently making efforts to build a "department store catering experience culture and entertainment" mall, and some urban complexes will open this year. At the same time, some shopping malls will also be formatted. ...

Where the future changes of catering industry will test the wisdom of decision makers in catering enterprises.