Any business that is not good may lose money.
The costs of mala Tang are as follows:
First, the rental cost of paving (if it is mobile paving, it is another matter).
second, the cost of raw materials is much higher, and it will be a loss if the business is not good.
thirdly, if people are invited, there will be labor costs.
so if the daily profit is less than the sum of these costs shared every day, there will be a loss.
Extended answer:
What are the reasons for the bad business of Mala Tang Restaurant?
1. Wrong store location
The basic factors to be considered in site selection include: rent, topography, floor, orientation, planning, owner, visibility, building structure, adjacent shops, crowds, prosperity, passenger flow, professional market, business nature, business varieties, relevant policies, etc.
among them, the most important thing is: matching people. The crowd is right. Everything is right.
There's an old saying in China: Suit your family. The target customers of mala Tang restaurant must be accurate, and it is useless if the target customers of high-end venues don't match.
2. The quality of the dishes is not up to standard
The most basic function of Mala Tang Restaurant is to meet the taste needs of customers. The main purpose of customers coming to Mala Tang Restaurant is to eat and socialize. If the Mala Tang restaurant can't guarantee the quality of the dishes, no matter how accurate the brand positioning and clever the marketing plan, it can only bring a short-term flow of people.
3. Fall into homogenization competition
The downward trend of the economic environment has triggered fierce market chaos, and a large number of plagiarism and imitation behaviors have caused the catering industry to fall into the sea of homogenization. How to create differentiated features different from competitors has become a big problem for catering entrepreneurs.
The so-called differentiation is to stand out in the same industry, which is convenient for people to identify, remember and deepen their impressions. With differences, people can have standards of distinction and comparison.
4. The service doesn't pass
There are four elements in a good service, namely, enthusiasm, friendliness, convenience and thoughtfulness.
Good service is reflected in the details, and you can't master these details without certain professional experience, so this training must be conducted by experienced people, not copied from the Internet.
In catering service, customers complain and employees complain. If you think about it carefully, communication is not in place, or there is a lack of effective communication. In catering management, the command is decentralized but the effect is not good, which may be because the command is unclear. Therefore, when you encounter problems, you should analyze them more and find solutions.