Ceramic art is a traditional and ancient culture in China. ? China? English name of? China? , its original intention is? Ceramics? It can be seen that ceramics have an irreplaceable position in China. It seems a good choice to open a handmade pottery shop. What are the contents of the business plan of the ceramic shop? I have compiled a business preparation plan for the handmade pottery shop for you, I hope you like it! 1
Chapter 1 Executive Summary of Handmade Ceramic Shop
1.1 Company Introduction
j.f ceramic jewelry co., ltd is a professional ceramic jewelry company with a registered capital of 5 million, which is located in the porcelain capital of China. Jingdezhen, the company aims to enhance the charm of ceramic ornaments and advocate the culture of ceramic ornaments, revitalize the national ceramic ornaments industry with independent innovation, and devote itself to brand research and development and production. Jingfeng Ceramic Jewelry Co., Ltd. will build a brand-new high-end ceramic jewelry brand? Cai jingfu? .
Cai? The abbreviation of Cai Lihong, the founder of the company, makes the company culture deeply rooted in the hearts of the people and is convenient for the inheritance of the company culture. Scene? The company is committed to the development of ceramic ornaments. Jingdezhen is the porcelain capital of China and has been recognized by the world. Jingdezhen is world-famous for its ceramics. We want people to believe that our jewelry comes from Jingdezhen, and will inherit the culture of Jingdezhen, and will eventually be praised and recognized by the world.
fu? Fu? Is China's traditional cultural concept? Cai jingfu? Every ceramic jewelry product and every marketing design concept pays attention to originality and originality, and combines the ceramic jewelry culture with the traditional China? Fu? Combining culture and subdividing terminals will? Fu? Cultural images are condensed into concrete products, which are endowed with different connotations according to their characteristics, creating a life style that combines modern and classical.
the company will set up direct stores or agents in major cities, and its marketing network will cover all provinces, municipalities, autonomous regions and municipalities directly under the central government. The company takes it as its own responsibility to create the first ceramic jewelry brand in China, and takes the revitalization of national brands and innovation of national culture as its corporate philosophy. In the early stage, the company will devote itself to brand building and promotion, and further strengthen cooperation with domestic and foreign brand jewelry manufacturers in order to win more strategic partners and truly realize it? Cai jingfu? The internationalization, technology and branding of ceramic ornaments have made due contributions to the prosperity of China's ceramic ornaments industry.
1.2 technology and products
The company will develop its products according to its own characteristics in different development periods? In the initial stage, the core R&D strength is relatively weak, and the products mainly rely on the company's existing resources, and the products win by design. With the further development of the company, there are enough resources to support product research and development, and the company will conduct research and development from various aspects such as product materials and appearance to realize the vertical extension and horizontal development of products. The company's main business is ceramic jewelry, and in the mature period of development, it sells ceramic jewelry in moderation. Ceramic jewelry is new? Green/healthy? Jewelry, the trace elements contained in raw materials are beneficial to human health, and have health care functions such as improving metabolism and promoting blood circulation. It has strong national characteristics, stable value and collectible value. At the same time, it is hard in texture, and the surface will not be scratched and worn. Ceramic jewelry has the advantages of material, diverse forms, unique decorative effect and irreplaceable color, and can be developed as a potential stock of high-end jewelry. 1.3 market prospect
the target group of the product is mainly positioned at 21? 35-year-old young white-collar female consumer groups. The innovation of new materials by jewelry designers, the change of people's jewelry concept, and the advantages of ceramic jewelry itself, professional high-grade ceramic jewelry is still rare in the market, etc., which shows that ceramic jewelry is a promising development direction of jewelry and has a bright market prospect.
1.4 Production and Marketing
The company is located in the extension of Taoyu Road, Jingdezhen City: it is located in the suburbs, and the land price is low, which is convenient for the company to build its own factory during its development period; The surrounding human intelligence reserve is conducive to the company's development; The transportation is convenient, and there are service processing factories supporting ceramic ornaments around. At the same time, the nearby porcelain trade circle is also conducive to the development of the company's business.
in the regional market, the product introduction period is mainly to establish brand image, open and initially establish the ceramic jewelry market, and the market strategy is to replace some non-ceramic high-end jewelry and occupy the market share of non-ceramic high-end jewelry. After the initial market accumulation, the company entered the growth period, and the company will build its own factory for production. At this stage, the company will further expand its product line, implement diversification strategy, increase product research and development, increase market share, and open up markets in Southeast Asia. In the mature stage, we will make use of the company's technological advantages to realize product diversification and expand market space, and become the leader in the ceramic jewelry market and the first brand of ceramic jewelry.
1.5 Investment and Finance
The registered capital of the Company is 5 million yuan. It is tentatively set as follows: the venture capital company invested 2 million yuan, accounting for 28.57%, and the company management < P > invested 3 million yuan, accounting for 71.43%. According to the budget, the sales in the first year will reach 6.4 million yuan and the net profit will be 661,711 yuan. Then the company will enter a period of rapid development, and the sales in the fifth year are expected to reach 115.6 million yuan and the net profit will be 28.664 million yuan. The payback period of this project is 2.29 years. If the market prospect is better than predicted, the payback period can be greatly shortened.
1.6 organization and management
The nature of the company is limited liability company, and the general manager responsibility system is implemented under the leadership of the board of directors. In the initial stage, the organizational structure is planned to adopt a dynamic network structure, which will be adjusted to a linear functional system in the development stage and a business division system in the mature stage.
1.7 risk withdrawal
it is best to withdraw venture capital in 3 ~ 5 years. At the same time, the company will consider withdrawing venture capital through long-term holding, equity transfer and share recovery according to specific market conditions.
1.8 Team Overview Jingfeng Ceramic Ornaments Co., Ltd. is composed of six entrepreneurs. The company's talent structure is reasonable, and six people perform their duties. Among them, Cai Lihong, the chairman and general manager of the company, is a founder of the company in Jiangxi, and her family has relatives engaged in ceramic business. Cai Lihong also had initial entrepreneurial experience in the ceramic ornament project, which is conducive to the implementation of the project; Zhou Hongfeng, the manager of the production department, will be responsible for the production work, and he will complete all kinds of production tasks in a rigorous and down-to-earth manner; Xu Jiajia, the manager of the design department, studied at Jingdezhen Ceramic Institute, located in Jingdezhen, the capital of porcelain. This school is the only ceramic institution of higher learning in China, and it is an important base for teaching, scientific research and cultural exchange in the field of ceramic art design and ceramic engineering in China and even in the world. The disciplines of ceramic art design and ceramic engineering enjoy a high reputation in the national ceramic industry, and Xu Jiajia will provide us with professional product design and related resources for ceramic ornaments. Designer teilen is an outstanding student in the School of Design and Art of Harbin University of Commerce, and will work with Xu Jiajia to build the product design department of the company. Zhao Yinlong, the marketing manager, is an excellent student majoring in marketing, which is conducive to the company's market development and development; Sun Xueqian, the manager of the finance department, has a solid accounting foundation, which is conducive to the smooth financial accounting of the company. The whole team includes technical talents, management talents, accounting talents and marketing talents, which fully embodies the advantages of interdisciplinary and interdisciplinary. In addition, we also hired Li Jian, a teacher from the School of Management of Harbin University of Commerce, as the company's entrepreneurial consultant. Jun Hu, general manager of Qingyun Ceramics Studio, is the technical consultant of the company.
Chapter II Product Overview
2.1 Project Background
After the financial crisis, China's economy recovered rapidly through a series of policies to expand domestic demand, and China's first jewelry market, like China's economy, is in a historical transition period, showing some new characteristics: (1) The upgrading of residents' consumption structure leads the rapid development of jewelry industry. In recent years, China's jewelry industry has shown a high-speed development trend. In 2111, the total sales reached 251 billion yuan, up 1.3.64% year-on-year. The performance of gold and silver jewelry enterprises above designated size is even more eye-catching. It is estimated that the sales revenue in 2111 will reach 49.3 billion yuan, with a growth rate of 59.44%. (2) The per capita consumption level of jewelry has improved, and the industry space is large. At present, the per capita consumption level of jewelry in China has increased from $11.2 in 2111 to $18.8 in 2119. Considering China's huge population base, the future development space of this industry is very broad. (3) Industry concentration is still low, and there is no monopoly brand in the market. In 2111, the top three jewellery retailers in the industry, namely Chow Tai Fook, Lao Fengxiang and Yuyuan Mall, were 14.13%, and the industry concentration was still low and the competition was fierce.
ceramic jewelry is a new type of green jewelry, and the trace elements contained in the raw materials are beneficial to human health, and have health-care functions such as improving metabolism and promoting blood circulation. Compared with traditional jewelry, ceramic jewelry attaches importance to the application of new technology, new technology, new design, new concept and new style, inherits the cultural connotation of ceramics, and has high-grade appreciation and wearing value. As a new sunrise industry, the domestic ceramic jewelry market is still in its infancy, focusing on the low-end links of the value chain, and influential brands have not yet formed in the industry. Jingfeng Ceramic Jewelry Co., Ltd. keenly captures the blue ocean of ceramic jewelry, and thinks that the development of ceramic industry not only conforms to the trend of economic development, but also can meet the diversified needs of people's lives. Through independent innovation, based on the domestic market and looking far into the international market, it will build an international brand of jewelry industry.
2.2 product introduction
2.2.1 ceramics
ceramics are the general term for pottery and porcelain. All vessels made from the inorganic mixture of clay and porcelain clay (kaolin) by technological methods such as molding, drying and roasting are collectively called ceramics. The main components of ceramic materials are silicon oxide, aluminum oxide, potassium oxide, < P > sodium oxide, calcium oxide, magnesium oxide, iron oxide, titanium oxide and so on. Common ceramic raw materials are clay, Shi Ying, potassium albite and so on. Ceramic raw materials generally have higher hardness, but poor plasticity. Besides the use of utensils and decorations, it also plays an important role in the development of science and technology. Foreign exchange, attracting investment, but also contributed. In recent years, Jingdezhen, the most representative porcelain capital for thousands of years, has a tendency to make a comeback in the ceramic industry. Last year alone, four breakthroughs were achieved: < P > First, the total output value of the ceramic industry crossed the 11 billion mark for the first time, with a year-on-year increase of 42.98%; 2. The export of ceramics exceeded US$ 111 million, with a year-on-year increase of 53.67%; Third, the tax paid by ceramics exceeded 111 million yuan, a year-on-year increase of 21.44%; 4. The number of ceramic-scale enterprises has exceeded 111, an increase of 25 over the previous year.
ceramics can be divided into daily-use ceramics, artistic ceramics and industrial ceramics according to different uses. Both decorative and practical:
1 Ceramic tableware for daily use is loved by consumers because of its many advantages, such as easy cleaning, acid and alkali resistance, convenient high-temperature disinfection and steaming, boiling, burning and baking food. High-grade ceramic utensils with beautiful shape and decoration are not only practical, but also artistic and ornamental, and are necessities of daily life.
2 Art ceramics, as a special commodity with unique aesthetic value, are both commercial and artistic, and have great cultural and commercial values. Its great artistic charm and economic value are unmatched by many other works of art. Industrial ceramics have many excellent characteristics, such as high strength, high hardness, high temperature resistance, wear resistance and special electricity, magnetism, light, sound, heat, etc. It is widely used in metallurgy, machinery, chemical industry, electronic information, aerospace, energy, biology and environmental protection, and national defense construction, and is an indispensable key in modern manufacturing, especially in high-tech industries. It represents the main direction of the development of modern inorganic nonmetallic materials, and its appearance is regarded as the first in the field of materials science and engineering technology after metal materials (such as steel) and organic polymer materials (such as plastics). The third material revolution? . Compared with metal materials and polymer materials, ceramic materials have three advantages: (1) raw materials are widely available, and the raw materials of industrial ceramics are mainly refined from non-metallic mineral resources such as bauxite, Shi Ying and calcite, which are abundant on the earth; ⑵ It has the characteristics of high hardness, high melting point and good chemical stability. ⑶ There are many kinds of products, small investment scale and high added value. It is precisely because of these advantages that industrial ceramics are increasingly used to replace metals and polymer materials in various fields of high technology.
There are many kinds of ceramics, and the raw materials are widely distributed. The processed ceramics can be both decorative and practical, and the research of ceramics itself needs to be deepened. On the one hand, the ceramic industry economy of several major ceramic producing areas in China is developing continuously, on the other hand, the low cost of China ceramic industry is unsustainable. Therefore, no matter from the current situation of ceramic industry, or from its own commercial and cultural value, ceramic industry is a project worthy of continuous development.
2.2.2 ceramic ornaments? A new direction of ornaments
Ceramic ornaments are a branch of ceramics, but they are more elaborate than ceramics and are a comprehensive art.. The main raw materials of ceramic ornaments are kaolin, feldspar and Shi Ying, and there are also calcium and magnesium silicates with fluxing effect. The production of ceramics can be divided into four major processes in sequence: raw material processing, clay blank molding, glazing and baking, namely, mixing mud, molding, glazing and baking. At present, China's modern ceramic art is in the stage of development. In recent years, the relevant national education departments have included ceramic art in the education curriculum from the perspective of quality education. This project also has a green concept, and the state will strongly support it. With the gradual warming of the pottery craze, pottery products are favored by more and more people. Making pottery by hand has become another leisure way for people to relax and release themselves after work and study, which can not only develop the cause of modern pottery, but also create opportunities for learning and communication with ceramists.
Project Overview
With the gradual warming of the pottery craze, pottery products are favored by more and more people, and making pottery by hand has become another leisure way for people to relax and release themselves after work and study. Today, when shops are flying all over the sky, personality is the soul and life of shops. Specialization and personalization are the leading concepts, and ordinary consumers are the customer base. We will adopt the mode of online operation, build our own ceramic shop website, and adopt? One stop?
Maximize operating profit through sales. With the electronic interactive platform, we will comprehensively improve the listing speed of the product supply and marketing chain, replenish the goods in time, and fully communicate with customers. The idea of running a pottery shop stems from our own strong interest in pottery and home decoration and the attraction of the huge development potential of the pottery industry. First, the company base