McDonald's: Globalization strategy-more inclined to strategic business adjustment, while McDonald's retains more American fast food flavor.
KFC's localization in China is more successful than McDonald's.
But in the choice of raw material suppliers, McDonald's is more cautious than KFC. The suppliers of McDonald's are operated by the whole Asia-Pacific region. KFC's suppliers are managed in different regions, which is quite confusing.
Both McDonald's and KFC are from America. McDonald's is much bigger than KFC. McDonald's has more than 30,000 stores around the world, with a turnover of over 40 billion dollars. KFC has only one third of McDonald's restaurants in the world, about 1 1000. But in China, KFC entered the China market earlier than McDonald's, and its scale was much larger than McDonald's. KFC has 1500 restaurants, while McDonald's has only 700.
KFC: Localization strategy-do as the Romans do, and KFC makes improvements according to China's dining habits.
Only the products sold are slightly different, and the sales methods for different countries and different people are different. Click to learn more about joining the project.