First of all, it is expensive, and most people can't afford it. Coupled with some star effects, it is still very popular and attracts many fans to join in.
Just like the restaurant that Fan Bingbing used to open, Jerry Lee also opened a restaurant. What did it sell? Originally opened a noodle restaurant in Beijing. On the opening day, Jerry Lee personally arrived at the opening ceremony and often came to Weibo to promote his noodle restaurant.
However, for the noodle restaurant opened by the big black cow Chen Likai, some diners spit out that the content is too expensive and not delicious. A bowl of beef noodles sells for fifty or sixty. The key is not only that the quantity is small, but also that the taste is average and uneconomical. For the general public, it is really unaffordable.
It is said that some restaurants run by stars are expensive, but there are still some restaurants run by stars that are closer to the lives of our people. Ray, we all know him. He can really be considered a very good cook.
Lei not only cooks by himself, but also uses his popularity, position and cooking skills to open a noodle restaurant. He named his noodle restaurant Huang Ji Noodle Restaurant. Does it sound grounded?
The noodle restaurant he opened is very popular, and many people come here. Some fans specially tried it. It is said that the decoration of his noodle restaurant is very simple, which is not much different from the noodle restaurant we usually go to.
Order a bowl of beef noodles, the noodles are very light, but there are eight or nine pieces of beef, which is said to be the beef noodles we usually go out to eat. In fact, it is just a few small pieces of embellishment. It's hard to see such a big piece of beef, and you will feel that the price will definitely be expensive, and it's also a restaurant run by a star. However, a bowl of beef noodles in a restaurant like Huang's is only a bowl of beef noodles in 30 yuan, so the price and delicious noodles are not too expensive.
In fact, not all restaurants run by celebrities are well run. After all, we ordinary people are the majority, and we always feel that affordable and delicious food will be more popular.
Even if the star is famous again, it is also a star noodle restaurant. Jerry Lee sold a bowl of 58 yuan to scare people away, while Huang Lei sold 30 bowls without seats. Just like the noodle restaurant opened by the big black cow Chen Li, it is not only expensive but also not very delicious. If it is opened, it will be unpopular. After eating a bowl of noodles for 50 or 60 years, just listening to the price scared some people away and attracted too many people.
But a noodle restaurant like Huang Xiaochu first makes people feel that even if it is expensive, it is delicious and not expensive. In this way, restaurants with star signs will only become more and more popular. Although the star itself is a kind of propaganda, but we ordinary people still pay the bill, so we will only patronize those delicious and economical.
Therefore, although stars can customize high prices with high popularity, they are easy to fail because of the limited consumption power of the general public.