It's actually not very difficult for catering brands to do well, but mainly depends on the right direction.

1. Market research

Nowadays, there are many types of catering brands in the market, and their competitiveness is very great. In order to make new products popular with consumers, we must do a good job in market research. In the investigation and study, focus on what consumers like, what the market lacks, which type can develop faster, which type of catering can develop more permanently, and so on. After studying these problems, consider whether your expectations can be realized. On this basis, the first step to establish a catering brand can ensure the smooth progress of the follow-up work.

second, brand positioning

after understanding the market, we should give the brand a precise positioning, should we take the high-end, mid-end or street route? Who are the main consumer groups? How many brands are open in each region? These problems should be seriously considered. If you want to take the street hegemony route, so many franchisees will occupy the market. If you want to take the high-end route, you should build high-end brands from brand packaging design and other aspects.

third, the comparison of competitors

after studying the market, we should also study competitors, understand their strengths and characteristics, and highlight our competitive advantage on this basis. From this point, we can make the brand have characteristics faster to gain the love of the audience.

fourth, do a good job in brand design

besides developing products, we should also do a good job in overall brand design. Including brand name, logo, advertising language, packaging design, etc., it is more standardized and perfect, and can be put into the market in full set, so that the audience can get familiar with the brand faster, and then achieve good publicity results.

Fifth, do the fixed-point experiment of feasible scheme

After planning the catering brand, we can first conduct fixed-point experiments in some areas to test whether the products meet the needs of the market and whether the anticipated scheme can run smoothly. After doing the experiments, we can make relevant adjustments according to the feedback, which can ensure that the brand will be better after it is put into the market.