CRM, or Customer Relationship Management, refers to the CRM technology that organizations use to manage their relationships with customers. In different contexts, CRM may be a management term, may be a software system. CRM, as it is commonly referred to, refers to a software system that uses computers to automate and analyze processes such as sales, marketing, customer service, and applications.

The goal of CRM is to reduce the sales cycle and cost of sales, increase revenues, and find new markets and channels needed to expand the business by improving customer value, satisfaction, profitability, and loyalty.CRM is a business strategy for selecting and managing valuable customers and their relationships, and it requires a customer-centered corporate culture to support effective marketing, sales, and service processes. .

Expanded Information:

CRM Advantages:

1. Delivering excellent experience and standardizing business processes.

2, enhance sales, project management capabilities and closing rates.

3, reduce training efforts.

4, to prevent errors.

5, accumulate customer experience in the enterprise itself.

6, generate more business opportunities.

Baidu Encyclopedia-CRM

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