Recently, South China City Plaza has been flooded with advertisements, such as "Entrusting for 20 years", "Building a new center", "Starting with a total price of 50,000 yuan" and "making sure you don't lose money" everywhere. Attracted a lot of people to flock.

The following is a replay of my visit to Nanguo City Square:

On August 6, 20 12, I accompanied a friend to visit the shops in the marketing center of Nanguo City Plaza. At noon 12, the parking lot at the door was still full, and I finally squeezed my car into a parking space. Then I entered the marketing center, and the staff were quite busy. Sadly, when we went in, no one received us, so I called the beautiful woman at the front desk to introduce us (later I learned it was the sales supervisor). Then go to the negotiating table, talk about the price and entrust the operation. . . . . . (ten thousand words are omitted here).

Let me talk about my feelings after listening to the introduction:

Entrusting for 20 years is false, and 5 years is true;

In the "Entrust Operation Contract" of Nanguo City Plaza, I saw this article: "The 20-year entrusted operation is signed in four times, one for five years, and each signing is three months in advance, but the developer has the right to unilaterally terminate the contract." In other words, when the operation of the South China fails to achieve the expected results, the rental income will inevitably be insufficient to support its high ancestral home. It is not known whether the contract can be performed at that time, and it is estimated that there will be a situation of "unilateral termination of the contract by the South China".

2. The focus of the South China City Plaza project is not on the building materials market.

How can I put it? Take a closer look at the planning of the South China, only about one-tenth are building materials, and the rest are houses, hotels,

Shopping centers, etc. This is because the lot itself is limited and it is impossible to directly develop hotels, shopping centers and houses. For example, Beijing Road. Be sure to wait for the building materials market to pick up first, because the professional market is not limited by lots. First, stir up the land through building materials, and then develop high-volume products later to maximize profits.

3. Southland is here to circle money.

At present, all properties in South China are involved in sales. I couldn't help breaking out in a cold sweat when I heard this. In my opinion, all properties can only be sold in the core area of the city. The most important thing in doing business is not the intense momentum in the early stage, but the orderly management in the later stage. Imagine that when developers sell all the properties, entrusted operation is basically a dead letter.

4, positioning is too high-end.

Southland City Square is said to be full. Looking at the brand, you can't help but think of Yichang's "Red Star Macalline", which is located in Stadium Road, Xiling District, Yichang City. It opened in 1 1 month last year. I went shopping once last month. It was a depression. Several migrant workers were sitting beside the atrium enjoying the cool, while others were all in the shop. The consumption level of Yichang is higher than that of Jingzhou, and the location of shopping malls is better than that of South China. You can imagine the scene after the opening of South China.

5. Virtual property rights.

Undoubtedly, with the strength and influence of Southland, there is no problem with the future two certificates, but why do I say it is "virtual"? Nanguo City Plaza belongs to the shopping mall mode, covering an area of about 10,000, but each floor is divided into hundreds of shops, covering an area of 20 to 40 square meters. Think about it, how to find your own 30 square meters in 10 thousand square meters? Moreover, there is no size on their floor plan, and it can be inferred from the sales floor plan that there are many shops with 2 meters * 10 meters.

6. When the entrusted operation expires, the business format will be chaotic.

As a mall owner, he doesn't care about the combination of formats. Whoever bids high is likely to have all the big brands on the third and fourth floors on the first floor. The end result is that the business on the second, third and fourth floors can't go on and the merchants quit. Where does the rental income of the upstairs owners come from?

All the above are personal opinions and do not represent CCTV or MTV. The writing is not good, please pat the brick.