October 26, 2020, Quanjude released its three-quarter performance statement, the statement shows that the three-quarter operating income year-on-year decline of as much as 56%. And after comparing the data of previous years, and directly revealed that Quanjude three quarters lost three years of profits, three years of business all down the drain. Quanjude also said that this situation is mainly due to the impact of this year's epidemic, the turnover dropped significantly.

When it comes to Quanjude, it is also considered an old Chinese brand. People used to go to Beijing to play, from the diet, Quanjude is definitely an excellent place to go, the food inside is absolutely authentic and delicious, Quanjude's Peking duck is even more of its dazzling business card, but why nowadays there is such a serious loss?

In fact, Quanjude is considered to be the representative of the lower income year by year, and the new crown pneumonia epidemic and let it? add to the problem? Under the influence of the epidemic, the catering industry has been hit hard, and many restaurants were unable to operate or sustain themselves after months of closure, and some even went bankrupt. If the epidemic is not under control, the state vigorously promote the resumption of production, then the catering industry is bound to undergo a major reshuffle, so this time the turnover of Quanjude substantial losses is also an inevitable phenomenon.

In addition to being affected by the epidemic, Quanjude's own business practices and ideas also need to be updated. The oldest of these is the one that has been in use for many years. In addition to inheriting its unique characteristics, keeping up with the times is the right way to develop. Just like Nokia's cell phone, although there is as? Brick? general reputation for durability, but do not update the technology, the final outcome is still very bad, and the development of the catering industry is not the same?

Since? ,?Post-90? the rise of the consumer army, consumer demand is also very different, with the obsolete dishes and packaging, high consumer prices, compared to the young people now prefer to eat fast food and order takeaway, which with the young people's concept of consumption to form an impact. And Quanjude has not been involved in other areas of catering, the product has characteristics but very single, which makes it less competitive.

So, overall, it seems that the epidemic is just a fuse for Quanjude's declining performance, and if it can't change its development approach and philosophy, and can't follow the consumer trend, then it's very likely that it will be drowned out with the fierce competition in the restaurant industry.