1, study industry reports and statistics: you can read reports and statistics of the restaurant industry to understand the market size, growth trends, major competitors, consumer demand and other information.

2. Conduct competitive analysis: Understand the positioning, products, services and marketing strategies of competitors, analyze their strengths and weaknesses, and provide reference for the development of their own market strategies.

3, communication with potential customers: you can communicate with potential customers through face-to-face, telephone, network and other ways to understand their needs, concerns and purchase decision-making process, as well as the attitude and preferences for different restaurant brands.