The development of physical store business in 2022 is not optimistic. According to the data of the National Bureau of Statistics, the total retail sales of social consumer goods in June 2022 was 3991900 million yuan, down 0. 1% year-on-year. Among them, the national online retail sales 1.24585 billion yuan, up 4.2% year-on-year. The development of physical retail is not optimistic. According to incomplete business statistics, in 2022, nearly 7,000 physical stores in various formats of physical retail announced their closure and fell before dawn.

However, physical stores still have development prospects in the future. According to the 2022 China Instant Retail Development Report issued by China Chain Store & Franchise Association, the proportion of online orders in physical stores will be higher and higher in the future. Differentiating strategy and paying more attention to service is also one of the future development directions of physical stores.